Marketing Specialist

apartmentMCKKRS Pty Ltd. placeSydney calendar_month 

Move Bikes is a Sydney-based bike shop established in 2020 that sells, rents, and services electric bikes.

The Marketing Specialist position at Move Bikes requires a blend of advanced digital marketing expertise and practical skills that are challenging to find in the local labour market. This role is pivotal for driving growth, managing paid media campaigns, optimising SEO efforts, and analysing data to inform strategies.

Daily tasks include:

  1. Developing Growth Strategies:
Plan and execute marketing strategies to increase brand awareness, generate leads, and acquire new customers, ensuring alignment with the company’s objectives.
  1. Managing Paid Media Campaigns:
Oversee paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram to maximise return on investment and drive targeted traffic.
  1. Social Media Marketing:
Create and manage social media strategies to enhance brand presence, engage target audiences, and drive conversions.
  1. Analysing Performance Metrics:
Monitor and analyse campaign performance using tools like Google Analytics to identify opportunities for optimisation and improve marketing effectiveness.
  1. Reporting and Insights:

Prepare detailed reports on marketing activities, analysing performance metrics and providing actionable insights for continuous improvement.

Requirements:

  1. At least 5+ years of work experience in a related field;
  2. Experience in managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram.
  3. Strong organisational skills to manage multiple campaigns and projects simultaneously while meeting deadlines.
  4. Collaborative mindset to work effectively with cross-functional teams.

Annual salary: $73,150 - $80,000 + superannuation (38 proposed hours of work per week)

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