[ref. h61798002] Senior Customer Lifecycle Marketing Specialist

We embody excellence through a commitment to regulatory compliance, technological innovation, and unparalleled customer service.

In this role, you will have the opportunity to experience global markets, diversified customer bases, and a wide range of martech, all of which will develop your career growth.

Key Responsibilities:

• Work within with the Lifecycle team to assist in the delivery of the TMGM lifecycle strategy for our global audience.
• Effectively manage lifecycle / CRM campaigns end-to-end using below-the-line channels including email, website, platform and push notifications.
• Develop advanced client journeys within the Salesforce / Hubspot marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
• Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
• Identify opportunities to segment clients and deliver highly personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
• Conduct regular campaign A / B and control group testing to optimise campaign performance.
• Report on the performance of campaigns to key internal stakeholders and suggest improvements.
• Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
• Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.

General Responsibilities:

• Support the Customer Lifecycle Marketing Manager with strategic lifecycle and content planning.
• Maintain personal/professional development to meet the changing demands of the role.
• Build and maintain strong relationships with stakeholders across ANZ.
• Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.
• Complete all mandatory compliance training.

• Approx. 4 years in a similar CRM/Lifecycle/Direct marketing role.
• Tertiary qualification in Marketing, Business IT or a related field of study.
• Previous experience using marketing systems e.g. HubSpot, Salesforce Marketing Cloud, SalesForce or a close automation system equivalent as an advanced user.
• Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
• Advanced knowledge of Excel.
• Project management and organisational skills.
• Ability to communicate throughout all levels of an organisation both technical and non-technical.
• Willingness to come into the office (CBD).

• Unafraid to get stuck into execution-based work.
• Knowledge of trading platforms / the broking industry.
• Eagerness for career progression.
• Mandarin language proficiency.

• Rewarding career development with regional exposure.
• Continuous team-building activities.
• Festive seasons and monthly birthday celebrations.
• Medical, dental, optical, and gym benefits, along with various types of leave.
• Young, vibrant, and open work culture.