Events and Experience Manager - Client Accounts
Start your game…
Entain Australia and New Zealand are fearlessly revolutionising the sports, racing and wagering industry. We are committed to delivering exceptional and unforgettable customer experiences, fueled by creativity, innovation, and a strong connection between our audience and industry.
Our Client Accounts department is dedicated to driving sustainable wagering and delivering exceptional customer experiences through effective account management. Focused on loyalty, the Client Accounts team builds strong connections between customers and products, using modern technologies and customer insights to identify, satisfy, and retain clients.
The Why...
The Events and Experiences Manager is a visionary, highly organised, and dynamic professional responsible for leading the end-to-end strategy and execution for Entain-events and hosted events customer experiences, and activations.
In this role, you will be responsible for delivering unforgettable moments and overseeing the full lifecycle of events and experiential programs — from ideation to execution — ensuring all touchpoints reflect the energy, excitement, and premium feel of Entain brands.You will manage a team of dedicated professionals and work cross-functionally with Client Management, Partnerships, Marketing, and Operations teams to elevate our brand presence and customer engagement across all tiers, with particular emphasis on premium or high value audiences.
The What and How:
Strategy & Planning- Assist and develop and own the end-to-end Events and Experience Strategy aligned to brand, customer engagement, and commercial objectives.
- Create an annual calendar of events and experiences across key sporting and racing moments, sponsorships, and customer lifecycle touchpoints.
- Design tailored experience tiers across customer segments, with a focus on premium, and partner engagement.
- Oversee the planning, logistics, and execution of all major events, brand activations, sports and racing carnival experiences, and customer hospitality programs.
- Maintain operational excellence and high standards for all event deliverables including vendor management, on-site experience, hospitality, and compliance.
- Lead the delivery of innovative and unique experiences that differentiate Entain’s brands in the marketplace.
- Lead, mentor, and develop a high-performing team event and experience professionals.
- Provide clarity on goals, KPIs, and personal development plans for all direct reports.
- Foster a collaborative and customer-first culture within the team.
- Work closely with internal teams including Client Management, Partnerships, Outbound, Marketing, Legal, and Customer Service to deliver integrated experiences.
- Manage external partners, venues, agencies, and suppliers to ensure quality, alignment, and value.
- Be the primary liaison for experience delivery across marquee partnerships.
- Measure and report on the success of created events and initiatives using data, customer feedback, and ROI metrics.
- Implement post-event reviews and continuous improvement practices to elevate future experiences.
- Ensure budget accountability, cost efficiency, and strategic reinvestment of experience spend.
Your Skills and Experience:
To help you get into the game and be set up for success in this role you will come with broad skills and experience covering:
- Strong demonstrated experience in event management, experiential marketing, or customer experience leadership roles, preferably in wagering, sports, hospitality, or entertainment.
- Proven experience managing teams and delivering large-scale, high-impact events.
- Exceptional project management and stakeholder communication skills.
- Passion for customer experience, brand engagement, and hospitality excellence.
- Strong commercial acumen and ability to align events to business objectives.
- Ability to work in high-pressure, fast-paced environments, particularly during peak racing and sporting periods.
- Flexible to travel and work on-site during key events (some weekend work expected).
Where and how you can work...
We have offices expanding across multiple locations in Australia and New Zealand. However, this is a full time role that would ideally be based in our Brisbane office.
We value a flexible work environment and while there will be opportunities to work remotely, this type of role is mostly based in the office or on location. You’ll need to thrive in a dynamic environment and be flexible across the working week, with ad-hoc weekend work also possible.
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work.Our diverse internal networks provide support for you to express your views and make a positive difference.
Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.
For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.