[ref. e62380302] Senior Marketing Manager
We want everyone to achieve their dreams, just like sporting greats including Serena Williams and Roger Federer have done.
Wilson is part of the impressive portfolio under the Amer Sports banner with a local Head Office in Moorabbin, Victoria and brand HQ in Chicago, Illinois, where we first started operations in the 1910’s. We know that awesome people make us a great company, and we’re excited to be recruiting for a Senior Marketing Manager to develop all consumer and grassroots marketing strategies & initiatives for the Wilson brand equity, architecture, concepts and storytelling to drive awareness and market share in the Australia & NZ markets.
The role reports to the Head of Wilson and is a new and critical position within our organisation that will act as an internal change agent to challenge the status quo and elevate the Wilson brand. Working directly with each Business unit, this role will ensure a harmonized approach for the development and execution elements for go-to-market plans, utilizing various marketing and grassroots channels.Leading our internal team, this role will ensure effective execution of all marketing activities, supporting both the sell-in & sell-thru process to ensure maximum impact of resources and return on marketing investments.
The Senior Marketing Manager will lead the process for local brand strategy and deliver marketing insights, strategies, and solutions across functions like digital marketing, consumer marketing, sports marketing, public relations, commercial/sales, retail and ecommerce.
What’s involved:
- Customising Global marketing strategies for local use and direction – key global properties including US Open, Roland Garros, NBA, NFL, plus and exciting emerging Wilson Sportswear business unit.
- Interpret and act on local consumer trends and needs related to sport and community to develop brand story/ seasonal story/marketing calendar.
- Formulate the annual brand goals and target - In charge of brand marketing plan and budgeting plan.
- Based on consumer insights, develop key brand and product story and formulate holistic communication plan including assets/media/activation etc.
- Leading the ideation and integration of cross-functional marketing campaigns, develop campaign strategy, leading concept and integrated marketing plans, closely work with commercial and merchandising teams.
- Set digital marketing strategy across social media platforms. Drive digital-led consumer journeys informed by consumer insights and analytics.
- Direct local content development strategy, identify and evaluate vendors, generate and brief content direction, and oversee project management.
- Set sports marketing strategy, build strong network including top athletes, junior players, coaches and sports stadiums to support the brand communication with consumers.
- Enable online and offline stores with sufficient VM support, including store format development, in-store content creation and distribution, new store opening, seasonal revamp.
- Leadership of new and existing Wilson partnerships across all Wilson brands such as Padel Australia, & Basketball NSW.
- Support B2B communication events, like the tradeshow/ key account meeting projects
- Contribute into brand decision process such as product development and channel strategy, based on consumer insights.
- Amer Sports is a Certified Great Place to Work!
- Free product and generous discounts to get you kitted out for all your sporting adventures
- Flexible working environment, including additional school holiday flexibility / support
- When at Head Office, work in a state of the art 6 star energy efficient facility, with a huge business focus on environmental and social strategies
- Support in career development, wellbeing, and personal growth
- Regular staff activity days, including camping, snow trip, fun runs and more!
- Company supported volunteering program
So, who’s keen?
We’re looking to bring on a game-changer with an insatiable drive to take Wilson ANZ’s marketing team to the next level. Our plans are ambitious and we’re truly excited about the future and what we can achieve.
The ideal candidate will have:
- 10+ years’ experience in Retail Marketing leadership roles with experience in global consumer lifestyle apparel or sports brands.
- Global, national and local partnership management
- Sports marketing and strategy experience
- Highly developed marketing, leadership and communication skills
- Ability to influence stakeholders across a matrixed environment with multiple geographies, cultures and languages.
- A proven track record in building strategies and partnerships that supports Wilson’s evolution.
- Ability to drive change and lead high performing teams.
- Ability to build programs from the ground up, partnering with cross functional teams to bring programs to the consumer
- A strategic and agile mindset and strong commercial acumen and the ability to inspire breakthrough thinking and continuous improvement.
- Advanced MS Office skills and systems applications.
No candidate will meet every single desired skill & qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!
Apply today with your CV and cover letter.