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CRM Marketing Manager
Doncaster | www.jobs.abbott |
Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott’s life changing flash glucose monitoring technology is revolutionizing the way people monitor their glucose.
An exciting opportunity has arisen for an experienced CRM Marketing Manager to drive the planning, implementation and digitisation of a world-class CRM platform and program in Australia.
This role is based in Doncaster, Victoria.
Your responsibilities include (and not limited to):
• Develop and execute engagement and retention initiatives across both DTC and HCP Marketing to maximise customer lifetime value
• Contribute to the development of Customer Journey Mapping
• analysing touch points with the organisation and maximising loyalty and retention opportunities
• manage the end-to-end process from brief to execution and performance analysis
• Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
• establishing clear customer segmentation for the FreeStyle Libre & the Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
• Create automated triggers based on customer purchase behaviors, as well as content for a user-friendly marketing learning agenda
• Run A/B tests to improve the channel performance
• Define marketing metrics that allows for measurement and optimisation at each stage along the path-to-purchase
• Report on results and use insights to continuously optimise CRM program and digital marketing campaigns
• Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications
Who we’re looking for:
• 5 – 8 years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous
• Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
• Experience navigating large/complex/matrix organisations with the ability to lead, manage and influence a diverse range of stakeholders across multiple functions and geographic regions
• Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements
• Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences
• Experience working with Legal, Compliance and Regulatory Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
Abbott provides some fantastic benefits for our employees, these include:
• Wellness program
• Discounted Shares program
• Salary Sacrifice options
• Ongoing learning and development opportunities
This role will work within a team of very capable and passionate individuals committed to getting the best outcomes for the patients and the customers that we serve.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us or referring candidates to this role.
An exciting opportunity has arisen for an experienced CRM Marketing Manager to drive the planning, implementation and digitisation of a world-class CRM platform and program in Australia.
This role is based in Doncaster, Victoria.
Your responsibilities include (and not limited to):
• Develop and execute engagement and retention initiatives across both DTC and HCP Marketing to maximise customer lifetime value
• Contribute to the development of Customer Journey Mapping
• analysing touch points with the organisation and maximising loyalty and retention opportunities
• manage the end-to-end process from brief to execution and performance analysis
• Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
• establishing clear customer segmentation for the FreeStyle Libre & the Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
• Create automated triggers based on customer purchase behaviors, as well as content for a user-friendly marketing learning agenda
• Run A/B tests to improve the channel performance
• Define marketing metrics that allows for measurement and optimisation at each stage along the path-to-purchase
• Report on results and use insights to continuously optimise CRM program and digital marketing campaigns
• Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications
Who we’re looking for:
• 5 – 8 years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous
• Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
• Experience navigating large/complex/matrix organisations with the ability to lead, manage and influence a diverse range of stakeholders across multiple functions and geographic regions
• Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements
• Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences
• Experience working with Legal, Compliance and Regulatory Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
Abbott provides some fantastic benefits for our employees, these include:
• Wellness program
• Discounted Shares program
• Salary Sacrifice options
• Ongoing learning and development opportunities
This role will work within a team of very capable and passionate individuals committed to getting the best outcomes for the patients and the customers that we serve.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us or referring candidates to this role.