Boston Consulting GroupMelbourne VIC, 21 km from Point Cook
and South America, Asia Pacific and Africa.
Practice Area Profile
BCG Platinion launched in Germany in 2000 to add deep technical expertise to the Boston Consulting Group's existing capabilities. Today, our presence spans across the globe, with offices...
Avis Budget GroupAustralia
Causal PayAbout Avis Budget Group We don't just rent cars.We're changing the way people move.Across our world
• famous brands
• Avis, Budget, Zipcar, and Apex
• we're leading the way for the global mobility industry.Our brands represent a mobility ecosystem of more than 11,000 locations in approximate...
Avis Budget GroupAustralia
Causal PayAbout Avis Budget Group We don't just rent cars.We're changing the way people move.Across our world
• famous brands
• Avis, Budget, Zipcar, and Apex
• we're leading the way for the global mobility industry.Our brands represent a mobility ecosystem of more than 11,000 locations in approximate...
Experis ManpowerGroup Sp. z o.o.Melbourne VIC, 21 km from Point Cook
We have a new exciting role for a Salesforce Technical Lead to join one of our key clients on a permanent basis. You will be responsible for leading the development and delivery of initiatives, you will be overseeing the development and delivery...
Experis ManpowerGroup Sp. z o.o.Melbourne VIC, 21 km from Point Cook
We have a new exciting role for a Salesforce Technical Lead to join one of our key clients on a contract basis.You will be responsible for leading the development and delivery of initiatives, you will be overseeing the development and delivery...
Experis ManpowerGroup Sp. z o.o.Melbourne VIC, 21 km from Point Cook
6 months Contract with view of Extn | Hybrid work arrangements on offerUtilise your experience in Banking and FinanceBe that bridge between Business & Technology Our client is seeking a highly experienced Technical Product Owner with experience...
AirwallexMelbourne VIC, 21 km from Point Cook
foreign exchange platform that provides seamless global native capability across Airwallex’s diverse product ecosystem including card issuing, payments and acquiring. The role will include both people & technical leadership responsibilities...
SHK Asia PacificMelbourne VIC, 21 km from Point Cook
impact at a global level.
About the role
The Chief Software Engineer partners with the Chief Technical Officer to offer a unique opportunity to leverage software engineering skills, stakeholder management capabilities and business acumen. The role...
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CRM Marketing Manager
Abbott Laboratories | Doncaster | www.jobs.abbott |
Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott’s life changing flash glucose monitoring technology is revolutionizing the way people monitor their glucose.
An exciting opportunity has arisen for an experienced CRM Marketing Manager to drive the planning, implementation and digitisation of a world-class CRM platform and program in Australia.
This role is based in Doncaster, Victoria.
Your responsibilities include (and not limited to):
• Develop and execute engagement and retention initiatives across both DTC and HCP Marketing to maximise customer lifetime value
• Contribute to the development of Customer Journey Mapping
• analysing touch points with the organisation and maximising loyalty and retention opportunities
• manage the end-to-end process from brief to execution and performance analysis
• Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
• establishing clear customer segmentation for the FreeStyle Libre & the Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
• Create automated triggers based on customer purchase behaviors, as well as content for a user-friendly marketing learning agenda
• Run A/B tests to improve the channel performance
• Define marketing metrics that allows for measurement and optimisation at each stage along the path-to-purchase
• Report on results and use insights to continuously optimise CRM program and digital marketing campaigns
• Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications
Who we’re looking for:
• 5 – 8 years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous
• Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
• Experience navigating large/complex/matrix organisations with the ability to lead, manage and influence a diverse range of stakeholders across multiple functions and geographic regions
• Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements
• Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences
• Experience working with Legal, Compliance and Regulatory Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
Abbott provides some fantastic benefits for our employees, these include:
• Wellness program
• Discounted Shares program
• Salary Sacrifice options
• Ongoing learning and development opportunities
This role will work within a team of very capable and passionate individuals committed to getting the best outcomes for the patients and the customers that we serve.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us or referring candidates to this role.
An exciting opportunity has arisen for an experienced CRM Marketing Manager to drive the planning, implementation and digitisation of a world-class CRM platform and program in Australia.
This role is based in Doncaster, Victoria.
Your responsibilities include (and not limited to):
• Develop and execute engagement and retention initiatives across both DTC and HCP Marketing to maximise customer lifetime value
• Contribute to the development of Customer Journey Mapping
• analysing touch points with the organisation and maximising loyalty and retention opportunities
• manage the end-to-end process from brief to execution and performance analysis
• Define/refine segmentation and testing strategies across multiple digital and offline engagement channels to optimise marketing spend and maximise consumer revenue
• establishing clear customer segmentation for the FreeStyle Libre & the Digital Health Platforms portfolio defining purchase patterns, sensor usage behaviours to maximise the customer lifecycle value
• Create automated triggers based on customer purchase behaviors, as well as content for a user-friendly marketing learning agenda
• Run A/B tests to improve the channel performance
• Define marketing metrics that allows for measurement and optimisation at each stage along the path-to-purchase
• Report on results and use insights to continuously optimise CRM program and digital marketing campaigns
• Work with stakeholders, service providers and agencies to gather functional and technical requirements and optimise day-to-day operations; ensure data meets functional requirements, system compliance and interface specifications
Who we’re looking for:
• 5 – 8 years of relevant CRM experience gained from a reputable consumer or reputable CRM or integrated agency; experience in direct to consumer, e-commerce and retail industries advantageous
• Analytical competency and knowledge of CRM planning and journey building, Customer Lifecycle Management, segmentation and building personalised preference centres
• Experience navigating large/complex/matrix organisations with the ability to lead, manage and influence a diverse range of stakeholders across multiple functions and geographic regions
• Strong analytical mindset and ability to conduct and produce post implementation analysis and reports with actionable improvements
• Excellent interpersonal skills, with the ability to conceptualise and communicate detailed CRM technical concepts to technical and non-technical audiences
• Experience working with Legal, Compliance and Regulatory Affairs with solid understanding of The Privacy Acts and Spam Acts for Australia and New Zealand
Due to the inherent requirements of the role, the preferred candidate must provide proof of full COVID-19 vaccination before commencement and maintain their vaccination status.
Abbott provides some fantastic benefits for our employees, these include:
• Wellness program
• Discounted Shares program
• Salary Sacrifice options
• Ongoing learning and development opportunities
This role will work within a team of very capable and passionate individuals committed to getting the best outcomes for the patients and the customers that we serve.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.
In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.
We ask that recruiters respect our internal recruitment process and PSA panel, and refrain from contacting us or referring candidates to this role.