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Salesforce Marketing Cloud (SFMC) Automation Specialist
Pepperstone | Melbourne | apply.workable.com |
Introduction
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused. You’ll find our 350+ team currently across 9 locations and 6 time zones.
The Role
Our Salesforce Marketing Cloud Automation Specialist is responsible for executing automation projects that improve conversion, retention, and revenue in a multichannel environment.
As an expert on Salesforce Marketing Cloud and reporting to the Head of CRM Orchestration, you will collaborate closely with our in-house architects and data engineers to enhance the performance optimisation of Pepperstone's automation campaigns throughout the client lifecycle.
As our Salesforce Marketing Cloud Automation Specialist, your key responsibilities include, but may not be limited to:
• Support the Head of CRM Orchestration’s client communication strategy through the design, development, and execution of journeys within our automation platform - Salesforce Marketing Cloud.
• Be the subject matter expert and evangelist on Salesforce Marketing Cloud - particularly Journey Builder
• Collaborate with internal stakeholders to develop customer journey maps and persona segmentations.
• Responsible for performance optimisation of Pepperstone's automation campaigns, providing insights and recommendations for improvement
• Share and build internal knowledge and skills in platforms and journey design, enabling our team of CRM specialists
• Own and be a subject matter expert for development of thorough QA test plans and effective bug/issue resolution
• Maintenance and optimisation of programs and journeys to ensure optimal performance
About you
• Minimum 5 years’ experience in a similar marketing/tech role.
• Demonstrated hands on experience, 2+ years, in building omni-channel Salesforce Marketing Cloud Journeys that have driven business outcomes
• Strong Client Lifecycle Journey knowledge and experience with linking journeys to these stages
• Experience with pushing client communications through omni-channel activities e.g., email, push, SMS & advertising
• Demonstrated experience using all Salesforce Marketing Cloud applications (Email Studio, Mobile Connect, Contact Builder, Automation Studio, Journey Builder & Advertising Studio)
• One or more Salesforce Marketing Cloud Certifications - Email Specialist, Marketing Cloud Administrator, Marketing Cloud Developer or Marketing Cloud Consultant
• Skills in or an understanding of SQL, AMPscript, HTML/CSS and SJSS
• Strong time management skills with the ability to respond to and manage changing deadlines
• Strong project management and organisational skills needed to juggle multiple projects simultaneously, and the ability to flourish in fast paced and collaborative environment
• Ability to be available across time zones ad-hoc, as required
• Relevant Tertiary Degree (Communications, Marketing, Advertising, Business
• Experience in CFD and Forex industries or betting and gaming (desired)
Why you will enjoy working with us:
• Competitive salary structure including company bonus scheme
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
• Ongoing personal development & learning opportunities
• 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
• 3 paid volunteering days per year & Workplace Giving Program
• Frequent events and celebrations including a standard weekly social
• Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne
• Best in class end of trip facilities including bicycle parking, change rooms & showers
• A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas
More About Pepperstone
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact.
To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/
We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.
“We are a 2023 Circle Back Initiative Employer – we respond to every applicant”.
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.
#Li-Hybrid
The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused. You’ll find our 350+ team currently across 9 locations and 6 time zones.
The Role
Our Salesforce Marketing Cloud Automation Specialist is responsible for executing automation projects that improve conversion, retention, and revenue in a multichannel environment.
As an expert on Salesforce Marketing Cloud and reporting to the Head of CRM Orchestration, you will collaborate closely with our in-house architects and data engineers to enhance the performance optimisation of Pepperstone's automation campaigns throughout the client lifecycle.
As our Salesforce Marketing Cloud Automation Specialist, your key responsibilities include, but may not be limited to:
• Support the Head of CRM Orchestration’s client communication strategy through the design, development, and execution of journeys within our automation platform - Salesforce Marketing Cloud.
• Be the subject matter expert and evangelist on Salesforce Marketing Cloud - particularly Journey Builder
• Collaborate with internal stakeholders to develop customer journey maps and persona segmentations.
• Responsible for performance optimisation of Pepperstone's automation campaigns, providing insights and recommendations for improvement
• Share and build internal knowledge and skills in platforms and journey design, enabling our team of CRM specialists
• Own and be a subject matter expert for development of thorough QA test plans and effective bug/issue resolution
• Maintenance and optimisation of programs and journeys to ensure optimal performance
About you
• Minimum 5 years’ experience in a similar marketing/tech role.
• Demonstrated hands on experience, 2+ years, in building omni-channel Salesforce Marketing Cloud Journeys that have driven business outcomes
• Strong Client Lifecycle Journey knowledge and experience with linking journeys to these stages
• Experience with pushing client communications through omni-channel activities e.g., email, push, SMS & advertising
• Demonstrated experience using all Salesforce Marketing Cloud applications (Email Studio, Mobile Connect, Contact Builder, Automation Studio, Journey Builder & Advertising Studio)
• One or more Salesforce Marketing Cloud Certifications - Email Specialist, Marketing Cloud Administrator, Marketing Cloud Developer or Marketing Cloud Consultant
• Skills in or an understanding of SQL, AMPscript, HTML/CSS and SJSS
• Strong time management skills with the ability to respond to and manage changing deadlines
• Strong project management and organisational skills needed to juggle multiple projects simultaneously, and the ability to flourish in fast paced and collaborative environment
• Ability to be available across time zones ad-hoc, as required
• Relevant Tertiary Degree (Communications, Marketing, Advertising, Business
• Experience in CFD and Forex industries or betting and gaming (desired)
Why you will enjoy working with us:
• Competitive salary structure including company bonus scheme
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year, in addition to hybrid working as standard
• Ongoing personal development & learning opportunities
• 15 weeks paid primary carers parental leave & 4 weeks paid secondary carers leave
• 3 paid volunteering days per year & Workplace Giving Program
• Frequent events and celebrations including a standard weekly social
• Beautifully renovated large office at Collins Square - 727 Collins Street, Melbourne
• Best in class end of trip facilities including bicycle parking, change rooms & showers
• A full stocked kitchen, onsite coffee machines with locally sourced coffee beans (this is Melbourne after all) and curated specialty teas
More About Pepperstone
We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact.
To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/
We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review.
Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.
“We are a 2023 Circle Back Initiative Employer – we respond to every applicant”.
We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.
Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.
#Li-Hybrid
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