Marketing Executive
About Our Client
The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website.
With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.
Job Description
Job Responsibilities:
Campaign Development & Management
• Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
• Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
• Provide leadership and insights into crafting brand messaging that resonates with the target market.
Product & Cross-Functional Collaboration
• Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
• Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.
Performance Monitoring & Optimisation
• Monitor conversion funnels across different touch points and track key business and marketing metrics.
• Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.
Data Analysis & Market Research
• Conduct thorough competitive analysis to identify opportunities within the market landscape.
• Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
• Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.
The Successful Applicant
The successful candidate will possess:
• Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
• In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
• Strong communication and collaboration abilities, adept at working with diverse teams.
• Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
• Capability to work autonomously while coordinating with various stakeholders.
• Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
• Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
• Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.
What's on Offer
• Hybrid Working Model
• We Work right in the CBD
• Motivated Team
• Global Business
• Growth Opportunities
The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website.
With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.
Job Description
Job Responsibilities:
Campaign Development & Management
• Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
• Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
• Provide leadership and insights into crafting brand messaging that resonates with the target market.
Product & Cross-Functional Collaboration
• Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
• Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.
Performance Monitoring & Optimisation
• Monitor conversion funnels across different touch points and track key business and marketing metrics.
• Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.
Data Analysis & Market Research
• Conduct thorough competitive analysis to identify opportunities within the market landscape.
• Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
• Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.
The Successful Applicant
The successful candidate will possess:
• Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
• In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
• Strong communication and collaboration abilities, adept at working with diverse teams.
• Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
• Capability to work autonomously while coordinating with various stakeholders.
• Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
• Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
• Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.
What's on Offer
• Hybrid Working Model
• We Work right in the CBD
• Motivated Team
• Global Business
• Growth Opportunities
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