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Marketing Executive

Michael Page | Sydney | AU$85,000/year | michaelpage.com.au |
About Our Client

The company is a leading technology platform that provides a wide range of travel and lifestyle services to users. It offers a comprehensive suite of products, including flight and hotel bookings, activities, and other travel-related services, all accessible through its user-friendly app and website.
With a focus on innovation and customer satisfaction, the company aims to simplify travel experiences and empower users to explore the world with ease.

Job Description

Job Responsibilities:

Campaign Development & Management
 •  Spearhead marketing campaigns, ensuring they align with clear objectives and yield measurable results.
 •  Strategise and implement campaigns by analysing target demographics, channel strategies, customer journeys, and performance metrics.
 •  Provide leadership and insights into crafting brand messaging that resonates with the target market.

Product & Cross-Functional Collaboration
 •  Collaborate closely with the product team, leveraging customer insights to shape product development and identify ideal market fits.
 •  Engage with various teams including Creative, Brand, Platform, Pricing, Growth Marketing, Supply, Data, and Product to optimise revenue margins and foster sustainable growth.

Performance Monitoring & Optimisation
 •  Monitor conversion funnels across different touch points and track key business and marketing metrics.
 •  Gather and assess data related to customer acquisition, pricing strategies, and promotional effectiveness to refine tactics.

Data Analysis & Market Research
 •  Conduct thorough competitive analysis to identify opportunities within the market landscape.
 •  Analyse market trends, consumer behaviour, and competitor activities to uncover potential product market opportunities.
 •  Evaluate the effectiveness of pricing and promotional strategies by examining acquisition data across multiple channels.

The Successful Applicant

The successful candidate will possess:

 •  Proficiency in marketing campaign development and management, including setting objectives, choosing channels, crafting messaging, and evaluating outcomes.
 •  In-depth understanding of target audience segmentation, mapping customer journeys, and identifying effective marketing channels.
 •  Strong communication and collaboration abilities, adept at working with diverse teams.
 •  Advanced analytical skills, with a track record in data analysis and interpretation such as market research and assessing customer acquisition and pricing effectiveness.
 •  Capability to work autonomously while coordinating with various stakeholders.
 •  Aptitude for recognising and assessing market trends, competitor actions, and product-market opportunities.
 •  Mastery of marketing automation and analytics tools like Google Analytics, Tableau, and marketing automation platforms.
 •  Exceptional written and verbal communication skills, capable of creating compelling messaging tailored to different audiences.

What's on Offer
 •  Hybrid Working Model
 •  We Work right in the CBD
 •  Motivated Team
 •  Global Business
 •  Growth Opportunities