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Senior Marketing Manager
Cadmus | Melbourne | Full-time | apply.workable.com |
Cadmus is a rapidly growing EdTech company that partners with the world’s top-tier universities to improve the assessment experience for students in higher education.
With the average student completing 700+ assessments in their education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed - because we know everyone learns differently.
Fuelled by a crew of mission-driven individuals, Cadmus is changing how the world learns, and we are looking for a talented Marketing Manager to join our team and help us tell the story of Cadmus to universities around the world!
Cadmus is a remote-friendly company, and this role is open to candidates anywhere in Australia. We have an office in Melbourne for those who wish to use it.
Requirements
Reporting directly to the Chief Marketing Officer, the Marketing Manager will be responsible for creating powerful written and visual content that compels prospective universities to partner with Cadmus and that drives user adoption of the Cadmus platform across current university customer accounts.
Role Responsibilities
• Content Generation (written and visual): Write and design engaging product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts and thought leadership articles with a focus on driving acquisitions.
• Graphic Design (print and digital): Own the brand direction and design of all sales and marketing collateral, company merchandise and university partner collateral.
• Social Media Management: Plan and curate monthly social media schedules, including the content production and design of all assets. Further, harness social media as a forum to foster Cadmus user communications back to the higher education sector to increase product adoption.
• Product Marketing: Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption reporting.
• Lead Generation Campaign Development: Work in partnership with the Chief Marketing Officer to develop lead generation campaigns end-to-end to support Cadmus’ user adoption growth targets, including campaign conceptualisation, stakeholder management, design and development of all print and digital assets and success reporting in line with company top-line objectives.
Professional Skills & Experience
• Bachelor of Marketing, Communications or Graphic Design (or similar)
• 5+ years experience in a B2B marketing role
• A portfolio of graphic design work across print and digital mediums
• A portfolio of written tactical communications pieces i.e. blog articles, case studies, white papers
Personal Attributes
• Driven / Self-Starter: You take initiative to get things done, and if you don't know how or don't have the answers you proactively seek them out rather than waiting to be told what to do.
• Eye for Detail: Our customers are highly educated academics who never miss a detail, so high-quality work is essential to our reputation and brand! You always dot your i's and cross your t's, ensuring that what you produce is of the highest calibre.
• Organised: Juggling multiple projects comes second nature to you; you have a system for making sure that nothing gets missed and projects are delivered on time.
• Communication: You have excellent written and verbal communication skills.
Why Marketing at Cadmus
• Daily Mentorship from CMO: Work in partnership with the Chief Marketing Officer on a daily basis and gain access to mentorship that will accelerate your marketing skills and knowledge.
• Develop an Award-Winning Marketing Portfolio: Develop a recognised portfolio of work that will support your long-term career success by contributing to the direction of Cadmus’ global marketing campaigns, set for award nominations in 2024.
• Have a Clear Marketing Progression Pathway: Have a clear marketing career progression pathway paved for you when you join Cadmus, with the ability to advance rapidly in your role as the company expands into new global markets in 2024 and beyond.
• Own the Departmental Direction and Your Role: As an integral member of the marketing department in a growing business, you have the ability to own your stake in the departmental direction, accelerating your business acumen and strategic capabilities.
Benefits
• A remote-first and flexible culture where you can work from Melbourne HQ or any global location
• Employee Share Option Program, enabling you to be an owner of Cadmus
• Learning and professional development allowances; because we provide high-quality education opportunities to all, including the Cadmus Team
• Mentoring and succession planning for your marketing career, including monthly professional development lunches and paid yearly courses
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
With the average student completing 700+ assessments in their education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed - because we know everyone learns differently.
Fuelled by a crew of mission-driven individuals, Cadmus is changing how the world learns, and we are looking for a talented Marketing Manager to join our team and help us tell the story of Cadmus to universities around the world!
Cadmus is a remote-friendly company, and this role is open to candidates anywhere in Australia. We have an office in Melbourne for those who wish to use it.
Requirements
Reporting directly to the Chief Marketing Officer, the Marketing Manager will be responsible for creating powerful written and visual content that compels prospective universities to partner with Cadmus and that drives user adoption of the Cadmus platform across current university customer accounts.
Role Responsibilities
• Content Generation (written and visual): Write and design engaging product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts and thought leadership articles with a focus on driving acquisitions.
• Graphic Design (print and digital): Own the brand direction and design of all sales and marketing collateral, company merchandise and university partner collateral.
• Social Media Management: Plan and curate monthly social media schedules, including the content production and design of all assets. Further, harness social media as a forum to foster Cadmus user communications back to the higher education sector to increase product adoption.
• Product Marketing: Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption reporting.
• Lead Generation Campaign Development: Work in partnership with the Chief Marketing Officer to develop lead generation campaigns end-to-end to support Cadmus’ user adoption growth targets, including campaign conceptualisation, stakeholder management, design and development of all print and digital assets and success reporting in line with company top-line objectives.
Professional Skills & Experience
• Bachelor of Marketing, Communications or Graphic Design (or similar)
• 5+ years experience in a B2B marketing role
• A portfolio of graphic design work across print and digital mediums
• A portfolio of written tactical communications pieces i.e. blog articles, case studies, white papers
Personal Attributes
• Driven / Self-Starter: You take initiative to get things done, and if you don't know how or don't have the answers you proactively seek them out rather than waiting to be told what to do.
• Eye for Detail: Our customers are highly educated academics who never miss a detail, so high-quality work is essential to our reputation and brand! You always dot your i's and cross your t's, ensuring that what you produce is of the highest calibre.
• Organised: Juggling multiple projects comes second nature to you; you have a system for making sure that nothing gets missed and projects are delivered on time.
• Communication: You have excellent written and verbal communication skills.
Why Marketing at Cadmus
• Daily Mentorship from CMO: Work in partnership with the Chief Marketing Officer on a daily basis and gain access to mentorship that will accelerate your marketing skills and knowledge.
• Develop an Award-Winning Marketing Portfolio: Develop a recognised portfolio of work that will support your long-term career success by contributing to the direction of Cadmus’ global marketing campaigns, set for award nominations in 2024.
• Have a Clear Marketing Progression Pathway: Have a clear marketing career progression pathway paved for you when you join Cadmus, with the ability to advance rapidly in your role as the company expands into new global markets in 2024 and beyond.
• Own the Departmental Direction and Your Role: As an integral member of the marketing department in a growing business, you have the ability to own your stake in the departmental direction, accelerating your business acumen and strategic capabilities.
Benefits
• A remote-first and flexible culture where you can work from Melbourne HQ or any global location
• Employee Share Option Program, enabling you to be an owner of Cadmus
• Learning and professional development allowances; because we provide high-quality education opportunities to all, including the Cadmus Team
• Mentoring and succession planning for your marketing career, including monthly professional development lunches and paid yearly courses
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
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