Senior Brand Manager
Entain | Bowen Hills | Full-time | apply.workable.com |
Start your game…
At Entain Australia and New Zealand, where we ignite excitement. As a Senior Brand Manager, reporting to the GM of Brand & Campaigns, you'll lead brand strategy, digital communications, product launches, content amplification, and physical presence.
The Senior Brand Manager will craft creative stories, drive innovation, and work with big budgets and top agencies to deliver cutting-edge sports and entertainment marketing. Join us in shaping the brand's identity and pushing boundaries with creativity!
Where and how you can work
This role is located in Brisbane, Australia, (HQ). We have offices in Darwin, Sydney, Melbourne, Auckland, and Wellington. At Entain AUS & NZ, we value a flexible work environment and support a hybrid working model, allowing employees to spend two days a week at the office, ensuring work-life balance and individual preferences.
Your day-to-day.
• Lead a passionate and experienced brand team, providing development, support, and challenge.
• Champion the neds brand across marketing and product functions, inspiring the business with vision and plans.
• Review marketing mix modelling performance in collaboration with finance and strategy, optimizing spend accordingly.
• Manage overall marketing spend for neds, including monthly reporting and forecasting.
• Drive the evolution of neds towards more efficient media channels, with a focus on digital advertising and understanding of paid, owned, and earned media.
• Develop and execute consumer marketing campaigns for neds across all platforms, owning the activity calendar.
What you’ll bring
• A proven Senior Brand Manager or a high-achieving experienced Brand Manager (with 3-5 years’ experience) from either an FMCG/consumer goods business or digital company. Experience with consumer-facing brands is desirable.
• Experienced with the development of strategic annual brand plans and delivery of the brand vision to consumers and across the business.
• Developed and executed communications plans, achieving strong brand health results alongside sales uplift – long and short term.
• Proficient in digital media marketing and experience creating digital advertising assets.
• Experience with goal setting and forecasting; and collection and analysis of data for campaign, financial and performance reporting.
• Competent in market research, finding implications for brands and measuring effectiveness.
• Agency, vendor and supplier management – briefs, through to post-production and budgets.
Entain Lifestyle
• Embrace your need for a work-life balance through our 9-day fortnight.
• Celebrate the joy of starting a family with 12 weeks of paid parental leave.
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidized gym memberships and other paid-for services.
• Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth.
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.
Who are we? At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.
We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.
Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.
We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide support for you to express your views and make a positive difference.
For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.
At Entain Australia and New Zealand, where we ignite excitement. As a Senior Brand Manager, reporting to the GM of Brand & Campaigns, you'll lead brand strategy, digital communications, product launches, content amplification, and physical presence.
The Senior Brand Manager will craft creative stories, drive innovation, and work with big budgets and top agencies to deliver cutting-edge sports and entertainment marketing. Join us in shaping the brand's identity and pushing boundaries with creativity!
Where and how you can work
This role is located in Brisbane, Australia, (HQ). We have offices in Darwin, Sydney, Melbourne, Auckland, and Wellington. At Entain AUS & NZ, we value a flexible work environment and support a hybrid working model, allowing employees to spend two days a week at the office, ensuring work-life balance and individual preferences.
Your day-to-day.
• Lead a passionate and experienced brand team, providing development, support, and challenge.
• Champion the neds brand across marketing and product functions, inspiring the business with vision and plans.
• Review marketing mix modelling performance in collaboration with finance and strategy, optimizing spend accordingly.
• Manage overall marketing spend for neds, including monthly reporting and forecasting.
• Drive the evolution of neds towards more efficient media channels, with a focus on digital advertising and understanding of paid, owned, and earned media.
• Develop and execute consumer marketing campaigns for neds across all platforms, owning the activity calendar.
What you’ll bring
• A proven Senior Brand Manager or a high-achieving experienced Brand Manager (with 3-5 years’ experience) from either an FMCG/consumer goods business or digital company. Experience with consumer-facing brands is desirable.
• Experienced with the development of strategic annual brand plans and delivery of the brand vision to consumers and across the business.
• Developed and executed communications plans, achieving strong brand health results alongside sales uplift – long and short term.
• Proficient in digital media marketing and experience creating digital advertising assets.
• Experience with goal setting and forecasting; and collection and analysis of data for campaign, financial and performance reporting.
• Competent in market research, finding implications for brands and measuring effectiveness.
• Agency, vendor and supplier management – briefs, through to post-production and budgets.
Entain Lifestyle
• Embrace your need for a work-life balance through our 9-day fortnight.
• Celebrate the joy of starting a family with 12 weeks of paid parental leave.
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidized gym memberships and other paid-for services.
• Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of.
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth.
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events.
Who are we? At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.
We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.
Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.
We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide support for you to express your views and make a positive difference.
For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.
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