[ref. c20812021] Marketing Specialist

Marketing Specialist

Sydney, NSW

Viya Imports Pty Ltd is a leading grocery importing and distribution business, dedicated to providing high-quality products to retailers and wholesalers. We pride ourselves on our commitment to excellence and our dynamic team environment.

With our ongoing expansion and growth initiatives, we are currently seeking a skilled and motivated Marketing Specialist to join our team.

As a Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth to ensure that our marketing efforts align with our business objectives and resonate with our target audience.

Key Responsibilities:

• Identify market opportunities and provide guidance on the creation, coordination, and execution of strategies for pricing and promoting our products.
• Lead the development and implementation comprehensive marketing campaigns across digital, social media, print, and other channels.
• Support business growth objectives, develop and execute marketing programs and policies.
• Conduct market research to identify trends, customer needs, and competitive analysis.
• Manage company’s digital presence, including website, social media platforms, and email marketing.
• Plan and execute events, trade shows, and other promotional activities to increase brand visibility.
• Monitor and analyse marketing performance metrics, providing insights and recommendations for improvement.
• Work with external agencies to manage advertising campaigns, SEO/SEM strategies, and other outsourced marketing activities.
• Maintain up-to-date knowledge of industry trends and best practices to ensure the company’s marketing efforts are innovative and effective.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• 2 years of experience in marketing, preferably within the grocery, retail, or distribution industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Creative thinking with strong analytical and problem-solving skills.

A competitive salary ranging from $74,000 to $80,000 per annum, commensurate with experience, plus superannuation, will be offered to the ideal candidate.

If you are a passionate and results-oriented marketing professional looking to take your career to the next level, we would love to hear from you! Please send your resume and a cover letter outlining your relevant experience to viya.imports@gmail.com with the subject line "Marketing Specialist Application - [Your Name]."

Viya Imports is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.