Senior Digital Marketing Specialist

Now, we're on the lookout for an exceptional Senior Digital Marketing Specialist to propel us even further.

You'll be at the forefront of our marketing efforts, managing and optimizing paid online advertising campaigns across platforms like LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns. Your expertise will help us build and segment audiences, enhancing visibility and conversion rates through targeted site management.

Requirements

This role will revolve around the following 4 core areas:

• Paid Online Advertising: Craft and manage strategic campaigns to maximize our reach and impact.
• Site Management: Ensure every page is optimized for key goals, whether it’s boosting visibility or enhancing conversions.
• SEO and Testing: Execute both technical and on-page SEO, alongside A/B and multivariate testing to optimize results.
• Lead Nurturing and CRM: Develop campaigns to convert traffic into qualified sales leads and maintain our Google business profiles.

This means that day to day, you will have ownership and accountability for:

• Managing paid advertising including LinkedIn and Google Ads and to assist with this, experience with Performance Max and Demand Gen campaigns will be invaluable.
• Segmenting and building audiences
• Managing our websites and ensuring that all pages are optimised to meet relevant goals i.e. visibility & conversion.
• SEO of our websites (both technical and on-page SEO).
• A/B testing and multivariate testing within campaigns to ensure best results are reached.
• Management and optimisation of our My Business profiles on Google.
• Creation and management of lead nurturing campaigns to convert web traffic to Sales Qualified Leads.
• Analysis of the performance of our websites, paid ad campaigns and other initiatives and creation of reports to share insights.
• Presentation of insights to our team and management.

Our values are central to who we are and what we do, so they are key aspect of decision making for us when hiring. This means they are worth reviewing if you are considering applying for this exciting position in our team. They can be found on the About Us page of our website here.

• Flexibility: Enjoy a role that adapts to your lifestyle.
• Impact: Lead transformative marketing initiatives that enhance engagement and growth.
• Supportive Team: Collaborate with a dynamic and encouraging group.
• Career Growth: Develop your skills with the top-rated MSP in Australia (not just hype, voted best MSP in Australia 8 years running so check us out on CloudTango).
• Attractive Compensation: Competitive salary package.
• Ongoing Learning: Benefit from 10 paid days of training leave annually.

First Focus welcomes applications from Neurodiverse candidates. We recommend & appreciate disclosure along with the application so that a copy of our Neurodiversity Statement can be provided outlining the flexible options we can offer to best showcase your skills.

Ready to take the next step in your career? Join us at First Focus and be part of a team where your contributions make a real difference. Explore more on our values and culture by visiting the First Focus site. Apply today!