Digital Marketing Specialist
RO DIGITAL Sydney
Overview:
o Develop targeted advertising approaches to drive product awareness, engage key demographics, and support sales targets.
o Manage campaign timelines and budgets to ensure efficient, on-time, and cost-effective delivery.
o Offer insights and recommendations on marketing strategies to effectively reach target audiences and showcase the unique benefits of products and services.
o Ensure that campaign content is engaging, audience-specific, and in line with brand guidelines, with distribution across social media, email, and website platforms.
o Analyse campaign data to measure key performance metrics such as engagement, reach, and return on investment (ROI), and use findings to inform future campaigns.
o Support long-term marketing planning by identifying opportunities for brand growth and market reach, driven by data insights and emerging trends.
o Support brand growth by uncovering new audience segments and channels, adapting marketing strategies to maximise engagement and conversion.
o Regularly update and optimise digital content with best-practice SEO techniques to improve online visibility, drive organic traffic, and boost user engagement.
o Prepare regular reports with actionable insights, optimising future campaigns to ensure continuous improvement in marketing outcomes.
The Digital Marketing Specialist is responsible for crafting, implementing, and managing effective marketing campaigns that align with our business objectives, drive audience engagement, and build brand awareness. This role requires a balance of strategic planning, creative content development, and data analysis to engage target audiences and support revenue growth.
Responsibilities:- Campaign Strategy and Implementation:
o Develop targeted advertising approaches to drive product awareness, engage key demographics, and support sales targets.
o Manage campaign timelines and budgets to ensure efficient, on-time, and cost-effective delivery.
- Stakeholder and Client Collaboration:
o Offer insights and recommendations on marketing strategies to effectively reach target audiences and showcase the unique benefits of products and services.
- Creative Content Coordination:
o Ensure that campaign content is engaging, audience-specific, and in line with brand guidelines, with distribution across social media, email, and website platforms.
- Market Research and Data Analysis:
o Analyse campaign data to measure key performance metrics such as engagement, reach, and return on investment (ROI), and use findings to inform future campaigns.
- Marketing Objectives and Business Development:
o Support long-term marketing planning by identifying opportunities for brand growth and market reach, driven by data insights and emerging trends.
- Market and Audience Development:
o Support brand growth by uncovering new audience segments and channels, adapting marketing strategies to maximise engagement and conversion.
- Digital Content Creation and Management:
o Regularly update and optimise digital content with best-practice SEO techniques to improve online visibility, drive organic traffic, and boost user engagement.
- Performance Tracking and Optimisation:
o Prepare regular reports with actionable insights, optimising future campaigns to ensure continuous improvement in marketing outcomes.
- Pricing Strategy and Profitability Analysis:
o Use market data to assess the impact of pricing strategies, collaborating with finance and marketing teams to make informed adjustments that enhance profitability and competitiveness.
Key Skills and Qualifications:- Analytical Thinking: Strong skills in data interpretation and market research, with an ability to translate complex insights into practical recommendations.
- Creativity and Vision: A talent for developing engaging and unique marketing content that resonates with diverse audiences while aligning with brand standards.
- Communication Skills: Excellent written and verbal communication skills, with the ability to present strategies and insights clearly to stakeholders.
- Digital Proficiency: Knowledge in digital marketing tools, including SEO, SEM, social media advertising, Google Analytics, and content management systems (CMS).
- Organisational Skills: Detail-oriented with strong time management and multitasking abilities to manage multiple campaigns and projects efficiently.
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum 2 years of experience in a marketing role, ideally with exposure to campaign management, content creation, and digital marketing analysis.
First FocusMascot NSW, 7 km from Sydney
boundaries. Now, we're on the lookout for an exceptional Senior Digital Marketing Specialist to propel us even further.
You'll be at the forefront of our marketing efforts, managing and optimizing paid online advertising campaigns across platforms like...
Jane TurnbullSydney NSW
individuals under our care thrive, every day. We are seeking an experienced and results-driven Digital Marketing Specialist-Lead Generation to drive our digital acquisition campaigns for Talent Recruitment and Sales Lead Generation.
This hands-on role...
Comandini MigrationSydney NSW
This job ad is posted by Comandini Migration Services on behalf of UPOWR PTY. LTD (t/as. UPOWR & Wattle Powr)
Marketing Specialist – UPOWR PTY. LTD.
Location: Level 17, 300 Barangaroo Avenue, Sydney NSW 2000
Employment Type: Full-Time, Permanent...