Marketing Manager - Michael Page

About Our Client

As the Marketing Manager you will work at a company that specialises in the design and manufacturing of a high-performance industrial product. This product is primarily for large spaces such as warehouses, factories, and commercial buildings.

• Create and implement digital strategies across paid performance, SEO/SEM, social media, and content marketing to drive customer engagement and growth.
• Align marketing initiatives with business objectives, using performance data to refine strategies and improve lead generation and conversion rates.
• Establish advanced tracking and attribution models to assess campaign effectiveness and optimise results across channels.
• Lead B2B marketing initiatives, including account-based marketing and lead nurturing strategies, to generate qualified leads and accelerate sales pipeline velocity.
• Develop and execute an e-commerce strategy to increase online traffic and conversion, while maintaining store sales.
• Foster seamless collaboration between B2B and B2C marketing efforts, ensuring alignment with business development and sales teams.
• Utilise market insights and analytics to inform strategic decisions and identify new opportunities within B2B verticals.
• Leverage experience with tradeshows and events to enhance B2B marketing efforts and raise brand awareness in new markets.

• 5+ years in digital marketing or e-commerce, including 2+ years managing a team.
• Proven experience in B2B and B2C digital marketing strategies (e-commerce, SEO/SEM, social media).
• Strong analytical skills for data-driven strategy optimization.
• Success in B2B marketing (lead generation, account-based marketing, sales enablement).
• Knowledge of e-commerce best practices and omnichannel strategies.
• Experience with tradeshows and B2B marketing campaigns preferred.
• Bachelor's degree in marketing, advertising, communications, or related field.
• Understanding of financial aspects (P&L statements, budgets, product profitability).
• Proficiency in PMAX, Google Ads, social media ads, and Google Analytics (GA and GA4).
• Experience with premium brands preferred.

• Attractive compensation package commensurate with experience.
• Opportunities for professional development and advancement within the organisation.
• Work in a dynamic and creative atmosphere that values new ideas.
• Join a supportive team that encourages collaboration and teamwork.
• Options for a hybrid work model (2 days from home per week) to promote work-life balance.
• Participate in team-building activities and industry events.