Account Executive

Location: Sydney

Account Executive (Also known as Planning Executive, Client Executive, Senior Account Executive, Senior Client Executive, Senior Planning Executive).

Role Overview

The Planning Executive ensures attention to detail in all facets of their work and will take responsibility for any errors that occur.

• Maintain relationships with internal teams and relevant external groups e.g. media owners and partner agencies to benefit clients and Spark to achieve their business objectives.
• Be knowledgeable of the clients’ products, target audiences, communications strategies and key messages. Research past brand or product strategies and results,
• Understand the competitive landscape of clients categories, consumer behaviour and changes to the marketplace.
• Work in collaboration with the relevant internal resources and the Snr Planning Exec / Client Manager to create effective cross channel communication plans.
• Media planning and implementation
• create clear and coherent plans that support client’s business objectives (e.g. timing, budget and business requirements).
• Work with and be able to interpret research, market data and systems (e.g. Netratings, Market Intelligence, ComScore, Roy Morgan and AdRelevance) to increase planning and trading effectiveness.
• Take on the day to day responsibility of the implementation process. Ensure media is bought and delivered to plan to meet objectives.
• Support Activations team with partner briefings and negotiations
• Work with Activations team for partner briefings and response evaluations, providing feedback to partners
• Keep pace with market knowledge that will aid negotiations.
• Support the Activations team to ensure all planning ideas are delivered through the trading process
• Trafficking and tracking campaigns
• Work with Snr Planning Exec and/or Client Manager to deliver ROI tracking recommendations for all client campaigns.
• Campaign analysis and optimisation
• Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible
• Campaign Management & Finance processes
• Competitor & Market Analysis
• Support Coordinator

• This position requires a relevant tertiary qualification or a minimum of 5 years of relevant experience in lieu of qualification.
• Understanding and working knowledge of Australian media landscape
• Expert across the following Office platforms: Word, PowerPoint and Excel
• Understanding and experience using the following tools:

o AQX Fusion

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