Planning Associate Director
WPP AUNZ–Barangaroo NSW
This is a role at GroupM which is part of the WPP network.
Job Type: Full-time
Salary:$100,000 - $110,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
ABOUT GROUPM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, GroupM Nexus, Acceleration and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
GroupM’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with GroupM’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace.Through modern investment services, we put money against goals that move businesses forward.
ROLE OVERVIEW
If you are passionate about building and working with external agencies, then this could be the role for you. Our client has a keen interested in the expansion of their offering in the advertising market and are at the forefront of leading the change.The traditional approach to planning doesn’t cut it. We relentlessly seek to uncover a whole host of insights from culture, the economy, people, behavior and connections, and combine this with great platform and touchpoint understanding to both inspire custom media strategies.
Data is the driver. Delivering creativity is the goal.
The role aims to be both consultative, offering higher end, ‘up-stream’ strategic thinking to clients, as well as more ‘downstream’, predominantly reach-based channel planning, connecting deeply with the investment and content teams. The ideal candidate knows how to covert analysis into real world solutions and have innovation in their blood.They simplify complexity to bring clarity of thought.
KEY RESPONSIBILITIES
Ownership of end-to-end campaign development.Write go-to-market communications plans for the campaigns utilising a variety of channels, targeting tactics, partners, and data providers.
Promote the connections planning process and work closely with the planner on the creation of unique and insightful channel strategies that meet the client needs.
Work closely with specialisms to ensure you are up to date with their latest offerings.
Build relationships with client’s and key media suppliersCreate unique and insightful channel strategies that meet the client need.
Be aware of awards as they arise and identify client campaigns that can be entered.
Build and maintain strong client relationships through best-in-class servicing.
Understand the client’s business, category, and market trends.
Immerse yourself in the client’s world, try their products/services, and talk to consumers who have done the same, hot desk from their offices.
Conduct market research on media consumption patterns for different markets and audiences.
Take high-level communications tasks and identify how a brand should behave in different cultural spaces.
Work with junior talent in the organisation to help teach, nurture, and grow.
Build out a connection’s framework for a category across all levels of a decision journey.
Prepare and deliver presentations to clients with your media findings and recommendations.
Educate clients and internal stakeholders on media innovation trends and potential.
ABOUT YOU
A motivated and passionate media professional that strives to understand “why.”Puts the clients’ interests first, focus on their business outcomes linked to KPIs rather than media opportunities.
Is always proactive and provide ideas without being asked.
Has a point of view, not afraid to challenge clients/internal team to achieve a better outcome.
Understands the importance at developing long term meaningful relationships.
Knows how to communicate with clients, understand their interests and hobbies.
Is developing expert knowledge in managing project workflow.
Has an advanced understanding of core media planning principles.
Able to get things done, knows how to organize yourself and others.
Can strike up conversation with the clients and media and talk the talk.
Knows how to turn data and insights into a story.
Can see communications trends and solutions clearly.
Understand how tools and technology can help tell a story.
Keeps ahead of the industry news, knows what’s new and shiny in market.
A trusted advisor that can quickly understand the client’s business needs and develop a solution.
Loves to actively share POV on market and industry, both educating our clients and building trust.
You are a highly skilled communicator, that knows how to simplify the complicated media world and structure of an agency.
Numbers are a second language to you and you can translate between both fast, accurately and effectively.