Implementation & Activation Associate Director
WPP AUNZ–Barangaroo NSW
This is a role at GroupM which is part of the WPP network.
Job Type: Full-timeSalary: $95,000 - $120,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, GroupM Nexus, Acceleration and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
GroupM’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with GroupM’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace.Through modern investment services, we put money against goals that move businesses forward.
Overview of role- The Implementation & Activation Associate Director is a critical role, over-seeing delivery across a team of implementation planning and activation specialists. As a leader you are responsible for supervising team workflow to ensure client demands are met, team workloads are balanced and ensuring a high level of effective collaboration between team members and key stakeholders. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against target
- The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients.
The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).
With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fueling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently.Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.
Key Relationships
Collaborating closely with internal teams?Establishing strong relationships with relevant media, data, and technology partners?
Fostering deep trust and understanding with clients?
Contribute to great teamwork in your immediate team
Your Responsibilities as Associate Director
ClientsCultivate strong, trusted relationships with clients at an mid to senior level
Offer expert perspectives and POVs on recent market trends or developments, ensuring they're shared with key stakeholders regularly.Regularly meet with vendors and partners to drive your client's agenda, creating opportunities for your team members to get involved and engage.
Maintain an in-depth understanding of client challenges, objectives & initiatives, and be able to clearly articulate these to your team and your media partners.
Focus on building our outstanding client service reputation
Robust understanding of the in-scope services of your clients and the process for completing work above and beyond•Proactively recommend tactics and opportunities that resolve client challenges and objectives.
ProductBrings innovation and creativity to the table, leveraging market insights.
When required, a strict adherence to activation commitments that have client contract association.
Able to construct and present effective and future facing Implementation plans, that are grounded in strategic priorities and data-led optimisation recommendations.
Maintain an in-depth knowledge of the media landscape, able to confidently articulate and train others on media principles and how each media touchpoint can fuel growth for clients.
Collaborate closely with internal product teams including GroupM proprietary product and service teams to ensure you can clearly articulate the benefits of their inclusion, with a focus on identifying growth opportunities that can transform outcomes.
Seek to find, communicate and implement improvements in all aspects of the role.A pivotal role for client media audits, negotiations and billings forecasting, working hand in hand with your key stakeholders to deliver client KPI’s.
PeopleMotivate and empower direct reports to achieve individual, team and organisational goals.
Conduct fortnightly 1:1s, annual Career Conversations and Performance Reviews with direct reports.
Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment.
Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success.
Growth & MarketingIdentify, collate and showcase examples of great work from within the team, both internally and externally.
Build the agency’s reputation by contributing to entries for awards and competitions and by contributing to industry thought leadership.
Actively contribute to new business development and pitching as needed
What Success Looks Like??
In 3 months: ?
Established collaborative relationships with all key stakeholders. ?A strong understanding of and can clearly articulate the agency and group proposition, core processes and our way of working. ?
Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.
In 6 months: ?
Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way. ?Owning the processes for specific allocated clients/campaigns from end to end, ensuring that your manager and wider team are regularly updated on the performance of each campaign and demonstrating excellent attention to detail. ?
Strengthened your key stakeholder relationships to deliver great team work consistently.
- In 12 months: ?
Building strong relationships with publishers, representing the agency team appropriately and ensuring that campaigns are delivered to the highest quality.