Sales and Marketing Manager/Account Director

The Inside Network’s primary objective is to support the sales and marketing teams of the world’s leading fund managers. We are a specialised privately owned company.

We are seeking a dynamic and well-established Sales and Marketing Manager who possesses the drive to expand our market presence both nationally and internationally. Key duties include:

• Formulating and implementing sales and marketing policies as well as for advertising, in consultation with our managers.
• Supervising, managing, and controlling activities.
• Managing and directing salespersons within the organisation.
• Determining and directing sales personnel and teams on methods of selling and marketing the company’s products.

Key areas of responsibility:

In this newly created role, you will:

• Create and lead the marketing strategy, designing specific campaigns, and running events designed to drive engagement and interest amongst target audiences.
• Attend and engage in industry events, conferences, and training sessions.
• Collaborate and report directly to company directors.
• Service new and existing clients, leading work-in-progress (WIP) meetings.
• Manage contract deliverables, including events, content, and other bespoke packages.
• Manage the full campaign process from contracting and executing, through to post-campaign analysis and renewal, delegating tasks to account managers as appropriate.
• Support the sales and marketing initiatives of the directors, attending prospective client meetings.
• Prepare implementation strategy for new and existing accounts, working with account managers for the management and delivery of all tasks.
• Engage in outbound marketing and business development for new clients, events, and opportunities.
• Identify key opportunities to increase the client’s account through company products or bespoke solutions.
• Identify cross-selling opportunities across related businesses.
• Nurture one-off relationships and seek to build them into new ‘key account’ partnerships.
• Identify and initiate new ideas for business growth opportunities, including innovative events and products.
• Initiate brainstorming, conceptualising, and implementing new campaigns and ideas.
• Present and pitch new clients, products, events, and opportunities.

Your experience:

To excel in this role, you should have:

• A deep understanding of the financial investment industry, coupled with a proven track record in providing innovative product marketing solutions tailored to fund manager sales and marketing objectives.
• Demonstrated success in managing global investment management relationships and programs, particularly in the context of domestic and international conferencing partnerships.
• Extensive knowledge of target markets both nationally and internationally. Expertise in the European market and culture is a must.
• Proficiency in systems such as Microsoft 365, monday.com and Salesforce is essential.

-At least 5 years of full-time relevant experience is required.