Marketing Manager - Brisbane
About Our Client
We are a leading FMCG and wholesale retail brand based in the heart of Brisbane CBD. We pride ourselves on delivering high-quality products that are trusted by consumers across Australia. As a dynamic and fast-growing brand, we're looking for a Marketing Manager to join our team on a 6-month contract to develop a robust marketing strategy and calendar that will elevate our brand presence in the market.
Job Description
Key Responsibilities:
Develop Marketing Strategy: Create a detailed marketing strategy that aligns with the company's objectives and targets. Understand market trends, customer needs, and competitive landscape to inform decisions.
Marketing Calendar: Develop a comprehensive marketing calendar that includes key campaigns, promotions, product launches, and sponsorships, events to ensure consistency and coherence across all touchpoints. Guides PR activity to align with brand positioning.
Campaign Planning: Lead the planning, of seasonal campaigns for each brand
Brand Positioning: Define and refine the brand's positioning, develop the Brand Books, ensuring consistency across all marketing efforts. Work closely with cross-functional teams to ensure alignment of brand messaging across all channels.
Collaboration with Creative Director, Digital Manager, PR: Partner with teams to ensure marketing strategies are aligned with business goals and product offerings. Provide support to sales teams with marketing materials and promotional strategies.
Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources while meeting objectives.
Market Research & Reporting: Conduct market research to stay to inform the team of the trends and competitor activity. Provide regular performance reports on campaign effectiveness and ROI.
Stakeholder Management: Work closely with internal and external stakeholders to ensure smooth execution of all marketing initiatives.
The Successful Applicant
Strategic Thinker: The candidate will excel in creating comprehensive marketing strategies that align with company objectives and are informed by market insights and competitive analysis.
Organised & Detail-Oriented: The ideal candidate will have exceptional skills in developing and managing a marketing calendar that ensures consistency across all touchpoints, from campaigns to product launches.
Campaign Leadership: They will be able to take charge of planning and executing seasonal campaigns, adapting strategies to different brands and ensuring effective brand positioning.
Brand Expert: A key strength will be their ability to define and refine brand positioning, developing detailed Brand Books and ensuring alignment across all marketing materials and channels.
Collaborative & Team-Oriented: This person will have excellent teamwork skills, working closely with the Creative Director, Digital Manager, PR, and other cross-functional teams to align marketing strategies with business goals.
Budget-Savvy: The candidate will manage the marketing budget effectively, ensuring that resources are used efficiently while meeting key objectives.
Research & Analytics-Focused: Strong analytical skills will be important, as the candidate will need to conduct market research, stay informed on industry trends, and report on campaign performance and ROI.
Effective Communicator: They will be comfortable working with both internal and external stakeholders, ensuring smooth execution of marketing initiatives and fostering positive relationships.
What's on Offer- Duration: 6-month contract
- Location: Brisbane CBD (hybrid work arrangements may be considered)
- Start Date: ASAP