Senior Marketing and Product Manager

About Our Client

Founded in 1913, our client is a global company and an innovative leader and manufacturer of systems and components for heavy-duty vehicles. They have recently celebrated 50 years of operation in Australia, and are continuing their strategic growth in APAC.

Job Description

Lead the Marketing team and overall strategy, driving brand growth and strengthening market presence through innovative and impactful initiatives. You will also be responsible for:

• Spearheading the development of a comprehensive, long-term marketing strategy for the brand, ensuring alignment with organisational goals and adapting to evolving market dynamics.
• Understanding consumer behaviours, preferences, and perspectives to create targeted campaigns and solutions that effectively address consumer needs and expectations.
• Conducting detailed gap analyses and market diagnoses to uncover opportunities in both existing and untapped market segments. Leverage insights to guide strategic initiatives and secure a competitive edge.
• Partner closely with Product Managers to nurture and refine the product roadmap, ensuring alignment with market demands and consumer expectations while fostering innovation and differentiation.
• Working hand-in-hand with the Sales team to craft and execute a robust go-to-market strategy. Provide actionable market insights, refine core messaging, and ensure a cohesive approach across all customer touchpoints to maximize impact.
• Act as a key advisor to the Executive team, presenting data-driven insights and actionable recommendations. Influence marketing direction by aligning strategies with broader business objectives and demonstrating measurable outcomes.
• Championing the brand, driving initiatives to enhance brand awareness, reputation, and market positioning, while fostering a culture of innovation and excellence within the marketing team.

The Successful Applicant

A successful applicant should have:

• A Bachelor degree or MBA in Marketing, or a related field.
• Proven experience in B2B Marketing and Product Management running successful marketing campaigns and initiatives.
• Must come from a Technical background and have worked in either the Industrial, Manufacturing or Automotive industries.
• Strong analytical skills with the ability to understand market trends and customer needs.
• Excellent leadership abilities to manage teams and projects.
• Strong communicator with excellent influencing skills.

Please note, this role is based in Dandenong South and requires the candidate to be on site 5 days a week.

• Opportunities for professional development and growth.
• Exposure to APAC markets and large-scale operations.
• A positive company culture that values teamwork, innovation and fun!
• Help deliver a growth mandate for a mature and established business.