Sydney - Marketing Specialist

apartmentNORTHBRIDGE IT RECRUITMENT PTY LTD placeSydney calendar_month 

Our client, is a dynamic and forward-thinking Transport and Logistics provider. Catering to a varied customer base both locally and globally, their expansion has been driven by our dedication to maintaining high standards of excellence.

Location: Sydney

$90,000 + super

Key Activities/Responsibilities
  • Support the Marketing & Product Development Manager with implementing the Customer Experience marketing strategy, strategic campaigns and strategic initiatives that align with corporate strategy and business objectives.
  • Develop marketing campaigns as required for delivering new products and services, annual tariff changes, and required customer experience improvement initiatives.
  • Work with key stakeholders to execute against agreed strategies to deliver business outcomes.
  • Translate research and customer insights into effective marketing campaigns and continuous business improvements.
  • Develop multi-channel customer marketing campaigns through identified customer insights and delivered through an enhanced digital experience.
  • Assist the Marketing & Product Development Manager to develop efficient and effective ways of working within Customer Experience and the broader
organisation to enable execution of agreed marketing strategies consistent with business objectives.
  • Develop, facilitate, and manage marketing plans, third party relationships and channels that support business objectives through the delivery of tactical and always on campaigns – including radio, eDM, SEM, SEO and digital media.
  • Build customer loyalty and brand health via various marketing channels, content, campaigns, emails and events.
Key Responsibilities
  • Develop creative ‘Energy Solutions’ marketing initiatives and assess and monitor performance
  • Effective cross collaboration with internal and external stakeholders.
  • Strong focus on creative campaign development built on customer data and insights, digital / multi-channel execution and customer-centric delivery for continuous improvements for the customer experience.
  • Track campaign metrics, consolidate report data and campaign performance insights
  • Provide recommendations that improve the customer experience – via customer feedback initiatives, new channel opportunities and improved customer satisfaction.
Essential Skills & Experience
Degree in Marketing or Business Administration
Excellent SEO/Google Analytics experience
5 + years Marketing experience
Highly developed Problem solving skills

Project Management skills

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