Sydney - Marketing Specialist
NORTHBRIDGE IT RECRUITMENT PTY LTD Sydney
Our client, is a dynamic and forward-thinking Transport and Logistics provider. Catering to a varied customer base both locally and globally, their expansion has been driven by our dedication to maintaining high standards of excellence.
Location: Sydney
$90,000 + super
Key Activities/Responsibilities- Support the Marketing & Product Development Manager with implementing the Customer Experience marketing strategy, strategic campaigns and strategic initiatives that align with corporate strategy and business objectives.
- Develop marketing campaigns as required for delivering new products and services, annual tariff changes, and required customer experience improvement initiatives.
- Work with key stakeholders to execute against agreed strategies to deliver business outcomes.
- Translate research and customer insights into effective marketing campaigns and continuous business improvements.
- Develop multi-channel customer marketing campaigns through identified customer insights and delivered through an enhanced digital experience.
- Assist the Marketing & Product Development Manager to develop efficient and effective ways of working within Customer Experience and the broader
- Develop, facilitate, and manage marketing plans, third party relationships and channels that support business objectives through the delivery of tactical and always on campaigns – including radio, eDM, SEM, SEO and digital media.
- Build customer loyalty and brand health via various marketing channels, content, campaigns, emails and events.
- Develop creative ‘Energy Solutions’ marketing initiatives and assess and monitor performance
- Effective cross collaboration with internal and external stakeholders.
- Strong focus on creative campaign development built on customer data and insights, digital / multi-channel execution and customer-centric delivery for continuous improvements for the customer experience.
- Track campaign metrics, consolidate report data and campaign performance insights
- Provide recommendations that improve the customer experience – via customer feedback initiatives, new channel opportunities and improved customer satisfaction.
Degree in Marketing or Business Administration
Excellent SEO/Google Analytics experience
5 + years Marketing experience
Highly developed Problem solving skills
Project Management skills
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• Proficiency in digital marketing tools and analytics.
• Prefer Australia local relevant degree.
• Are creative, detail-oriented, and able to manage multiple projects.
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