Senior Social Media Specialist
White Fox Boutique Sydney Full-time
White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.
Due to internal progression, we’re looking for a Senior Social Media Specialist to join our growing team located in Rosebery. This role is dynamic and fast-pace perfect for someone who lives and breathes both social media and content creation.You’ll be creating content, jumping on trends, and travelling for brand trips, events, and activations.
Main Responsibilities:
- Create high-impact, viral, trend-driven content across TikTok, Instagram and more
- Be a consistent on-camera presence - filming and producing engaging content that aligns with White Fox’s voice and brand for White Fox social platforms
- Monitor social trends, sounds, memes, and moments and proactively jumping on relevant opportunities
- Create social plans for brand trips, events, campaigns, marketing activities (sales,ect) and activations
- Attend brand trips, campaign shoots, events, and activations, capturing real-time content that aligns with the White Fox brand
- Lead the creative direction of day-to-day content, pitching and executing fresh ideas that elevate the brand’s social presence
- Collaborate with the PR, Design, and Creative teams to bring cohesive storytelling to life across channels
- Work closely with the Social Media Manager to make sure content vibes with launches, drops, and bigger campaigns
- Report on performance and content engagement to help refine and evolve strategy over time
- Push creative boundaries while keeping White Fox’s voice and style authentic and relatable
- You live and breathe social media and are obsessed with staying ahead of trends, viral challenges, and platform updates
- Confident and natural on camera - you know how to engage and entertain an audience with ease
- Proven experience creating content that grabs attention and drives engagement on TikTok, Instagram, Snapchat, and other key platforms
- Strong creative vision and the ability to pitch fresh ideas that align with brand DNA and audience vibes
- Comfortable working in a fast-paced, ever-changing environment where speed and quality both matter
- Solid skills in filming, editing, and basic post-production using tools like CapCut and InShot or similar
- Highly organised and proactive - able to manage multiple projects and deadlines
- Flexible availability to accommodate brand trips, events, or reactive content moments outside traditional hours
- Opportunity for growth within the social team
- Fun and supportive team culture
- Generous monthly clothing allowance + ongoing discounts
- Fun events throughout the year
- Full Access to our in office White Fox Active Gym
- Working with one of Australia's fastest growing fashion companies
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