Marketing Specialist
WHITEPAGE CONSULTANCY PTY LTD Sydney
Gateway Business College is a dynamic, fast-growing education provider specialising in delivering industry-relevant courses. We’re committed to fostering innovation, inclusivity, and student success, and we’re currently seeking a talented Marketing Specialist to help drive our next chapter of growth.
Position: Marketing SpecialistLocation: Sydney, NSW
Key Responsibilities- Support the development and execution of marketing objectives, strategies, policies, and programs to drive student enrolments and brand awareness.
- Commission and conduct market research to identify new opportunities for course offerings, student services, and industry partnerships.
- Provide strategic advice on product mix, pricing structures, promotions, digital advertising, and sales initiatives.
- Analyse marketing and campaign data to develop insights and actionable marketing plans.
- Develop ideas and manage end-to-end marketing campaigns across multiple platforms, including digital, print, and event channels.
- Collaborate with external vendors, media agencies, and advertising platforms to deliver effective campaigns.
- Advise on and implement digital marketing strategies, including SEO, SEM, social media advertising, email marketing, and analytics.
- Support business development initiatives by identifying trends and providing marketing solutions to meet organisational goals.
- Manage content creation and oversee the production of marketing materials, ensuring alignment with brand guidelines and campaign objectives.
- Coordinate and represent the organisation at education fairs, networking events, and student engagement activities to enhance brand visibility.
- Prepare regular marketing reports and presentations for senior management, providing insights on performance metrics, market trends, and campaign outcomes.
- Minimum 3 years of hands-on marketing experience, preferably in a fast-paced or education-focused environment.
- Full-time: 38 hours per week, including evenings and weekends as required.
- Salary: $75,000 – $85,000 plus superannuation per annum.
- Demonstrated experience in developing and implementing marketing strategies and campaigns.
- Strong knowledge of market research techniques and data interpretation.
- Experience working with digital marketing tools, SEO/SEM, and analytics platforms.
- Excellent communication, stakeholder management, and project coordination skills.
- Prior experience in the education or international student sector is desirable but not essential.
Apply Now
Be part of a purpose-driven organisation making a difference in students’ lives. Work alongside a supportive, passionate team with opportunities for professional growth, creative projects, and meaningful community engagement.
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