Partnerships Account Manager

What you'll bring to the team:

The aim is to help drive partnership revenue, extend marketing reach, and enhance brand visibility.

Collaborating with internal teams and external partners, the Partnerships Manager plays a key role in ensuring that partnership activities are well-coordinated and contribute to broader strategic objectives. This role provides an excellent opportunity to develop skills in partnership management while delivering impactful and consistent results across various initiatives.

• Partnership Support and Management: Assist the Partnerships team in delivering effective brand partnerships aligned with business objectives. Support relationship management with key partners, helping to develop plans and initiatives that drive mutual success.
• Campaign Coordination: Assist in planning and executing marketing campaigns across channels such as digital, social, and press. Collaborate with partners and agencies to deliver campaigns, supporting additional activations like competitions and media placements to meet targets for visitor volume and revenue.
• Proposal Development: Contribute to the creation of proposals and campaign concepts to support the acquisition of new partnership opportunities, ensuring alignment with strategic goals.
• Compliance and Support: Help ensure promotional activities adhere to legal and industry standards by supporting contract creation and liaising with relevant external bodies.
• Performance Tracking: Assist in preparing monthly performance reviews by gathering and analysing data to identify key trends. Collaborate with attractions to understand local factors impacting performance.
• Learning and Best Practices: Participate in team knowledge-sharing activities and collaborate with colleagues to identify and apply best practices, contributing to an environment of continuous improvement.

Qualifications & Experience:

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent experience).
• 3 years + experience in partnership or sponsorship roles, managing local and regional accounts
• Proven ability to contribute to revenue growth through effective partnership management.
• Experience in supporting the management of partnership accounts, with exposure to aligning campaigns with broader strategies.
• Strong interpersonal and relationship management skills, with the ability to collaborate and engage across different teams and levels.
• Familiarity with campaign execution and working within cross-functional teams to deliver results.
• Good analytical and problem-solving skills, with a focus on innovation and delivering practical solutions..
• Marketing Expertise: Proficiency in partnerships, marketing, media, brand management, and consumer promotions
• Communication. Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels
• Networking. Extensive network of industry contacts and the ability to build new relationships in key markets
• Account Management. Strong account management skills with the ability to manage high-profile accounts effectively

Benefits:

• Corporate benefits including free access to all our attractions worldwide
• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions
• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about
• Hybrid working model and flexible working policy
• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan

Being part of a business built on fun

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.

We’re the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, Wild Life, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 2 charities: Merlins Magic Wand and the SEA LIFE Trust.

So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you!

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.

Please let us know at anzrecruitment@merlinentertainments.biz if you require any adjustments to the recruitment process to support your application.

Pay Range: Competitive