Assistant Brand Manager
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of .
- Health and wellness benefits and perks.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune 500
This role works for Nutrition business. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including PediaSure®, Pedialyte®, Ensure®, Glucerna®– to help get the nutrients they need to live their healthiest life.
Primary Job Function:
The Assistant Brand Manager supports the development and execution of brand strategies across Abbott Nutrition’s portfolio, helping drive growth, HCP engagement, and consumer demand. This role plays a key part in delivering integrated marketing campaigns across healthcare professional (HCP) and consumer channels including instore activation, asset development, conferences & monitoring performance (such as sales, market share figures, and competitive reviews)
Major Responsibilities- Support the development and execution of brand plans for products such as Ensure®, PediaSure® and Glucerna®
- Coordinate integrated marketing campaigns across HCP, digital, retail and events
- Manage external agencies (creative, media, digital) to deliver high-quality outputs
- Create, adapt, and manage marketing content and assets across multiple platforms, including sales materials, detailing aids, and promotional content
- Support initiatives targeting GPs, pharmacists and healthcare professionals
- Assist with planning and execution of medical education events and conferences
- Analyse brand performance, campaign effectiveness and market trends
- Track KPIs including HCP engagement, lead generation, and sales performance
- Understand shopper and consumer needs, conducting financial evaluations, and ensuring supply availability
Experience Required:
- Minimum 3 years’ experience in a similar role, healthcare industry experience highly desirable.
- Bachelor’s Degree in Marketing or Business
- High learning agility, adaptability, and comfort with complexity and ambiguity
- Excellent project management, presentation, and business writing skills
- Analytical mindset, with strong logical thinking, including experience with scan data and consumer research