3419: CRM Practioner HPS ANZ (Marketing Senior Analyst)
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Title: 3419: CRM Practioner HPS ANZ (Marketing Senior Analyst)
Day in and day out, our Client Relationship Marketing (CRM) team is building and deepening relationships with a core group of clients across select industries to enhance Accenture’s reputation to create 360° value.
If you are a curious, creative and data-driven marketer, we want you to join our CRM team. In this role you will be empowered to elevate client perception, relevance and brand affinity amongst selected Health & Public Service target audiences, establishing Accenture as the unrivalled leader in Reinvention and the trusted partner for our clients.You will leverage data, insights, and advance tools to drive results and maximise ROI.
The role
As a CRM Senior Analyst, you are entrusted with helping CRM Leads create and implement highly effective CRM engagement strategies for a select portfolio of accounts. You will work alongside account and industry teams – and your M+C peers - to bring the best of Accenture to a defined audience.You’ll use data to show and optimize your work, and you will collaborate seamlessly with peers and CRM Leads to maximise your impact.
So why you?
You have a learning mindset. You exemplify client-centricity. You listen to, and advocate for, clients and their experience. You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner, one who champions collaboration and care deeply for all our people.You are a data driven, modern marketer who wants to a part of a passionate and high performing Client Relationship Marketing team.
Typical Activities
As a CRM Senior Analyst, you’ll- Execute marketing and communication plans for a select group of Health & Public Service accounts across Australia and New Zealand.
- Collaborate with CRM Leads on multiple accounts.
- Contribute to CRM strategy development, co-lead initiatives, manage client relationship marketing operations, and measure and report impact for assigned accounts.
- Constantly advance your expertise in client marketing, data analysis, and insights to drive informed decisions and optimise campaigns.
- Curate content and experiences that our clients truly need .
- Support client relationship marketing activities, including experiences, 360° value reports, messaging sessions, people engagement strategies for larger account teams, and more.
- Research what we need to know about our key buyers, using tools like Salesforce and LinkedIn Sales Navigator.
- Measure our marketing against agreed-upon success measures and use feedback loops for continuous improvement.
- 2+ years hands-on marketing experience, ideally in professional services or other B2B organisation. CRM marketing or pursuit / deal-based marketing experience highly desirable.
- Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
- Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment.
- Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels.
- Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation.
- Team player with great interpersonal skills.
- Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns.
- Enthusiasm, passion for marketing with a curious and can-do attitude.
- Previous experience in Health & Public Services will see you stand out from other applicants.
- Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up, client contact management.
- Good knowledge of Microsoft PowerPoint and Excel
- Experience using LinkedIn Sales Navigator
- Experience using Eloqua (or similar email platform) desirable
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