Senior Robotics Technical Sales Specialist (AU)

apartmentOmron Asia Pacific Pte Ltd placeSydney scheduleFull-time calendar_month 

We are looking for a Senior Robotics Technical Sales Specialist drive strategic growth and technical sales across Australia and New Zealand.

Sales Strategy and Planning
  • Identify and set strategic business growth, based on local market conditions and drivers, company initiatives, competitive landscape, and local business relationships to maximize revenue, profit, and customer satisfaction.
  • Develop sales strategies tailored to robotics solutions and create technical application-focused marketing plans.
Business Development
  • Actively participate in business development, identifying and pursuing new opportunities by engaging customers with both commercial and technical discussions.
  • Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
  • Maintain awareness of competitor information and participate in industry associations in accordance with company policy
  • Work closely with internal teams (engineering, product management) to develop proposals that ensure technical feasibility and alignment with customer needs.
  • Build and maintain strong relationships with decision-makers and stakeholders across the value chain, including end users and channel partners.
  • Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.
Relationship & Account Management
  • Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, system integrators, and distributors.
  • Ensure customer satisfaction by offering proactive technical support and addressing challenges through practical solutions.
  • Regularly engage with clients to assess their requirements and identify upselling or cross-selling opportunities.
  • Manage relationships with vendors and partners to strengthen competitive positioning in robotics and industrial automation markets.
Technical Sales support
  • Work directly with customers to assess their automation needs, providing technical recommendations and quick testing as required
  • Collaborate and work closely with Application Engineers to ensure smooth project development & implementation which may include risk assessment and seamless project execution and solution alignment.
  • Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
  • Assess and qualify opportunities to align customer needs with Omron’s capabilities.
Performance Reporting and Market Positioning
  • Deliver regular performance reports and insights into sales and business development activities.
  • Conduct market analysis to refine strategies and increase market share.
  • Stay updated on emerging trends in robotics and automation, incorporating new technologies into sales strategies
Requirements
  • Diploma/degree in Engineering discipline
  • Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron, KUKA, Mitsubishi, or Yaskawa)
  • At least 3 years experience in Technical Applications Sales function (preferably in robotics or automation)
  • Knowledge of the robotics industry and market trends
  • Experience in system integration or OEM or a related field is a plus
  • Strong knowledge of Robotics automation solutions and their applications
  • Willingness to travel to customer sites for on-site visit or business discussion, as required (50% - 70%)
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