Marketing Specialist - ABM
Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.
As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.
We’re looking for an Account Based Marketer to lead impactful multi-channel campaigns that drive awareness, generate leads and accelerate pipeline growth in ANZ. In this role, you’ll craft and execute marketing plans, optimise campaign performance and provide valuable insights to enhance strategies.You’ll develop targeted account-based marketing strategies to boost engagement and collaborate with cross-functional teams to ensure our marketing efforts align with local needs. Ideal candidates are proactive, results-driven and have 4+ years of B2B marketing experience.
If you excel in creating go-to-market plans, optimising campaigns and staying current with digital marketing trends, we’d love to hear from you.
What you will do- Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts
- Collaborate with the broader marketing team to optimise campaigns to maximise performance and ROI, monitor key metrics and provide regular reporting on campaign results and insights
- Deliver regional field marketing programs and events to drive demand generation of net new leads
- Stay updated on emerging digital marketing trends, tools, and best practices and recommend new strategies and tactics to drive growth
- Work closely with cross-functional teams, including content & creative, marketing operations, product marketing and SDR’s to ensure cohesive and consistent experiences
- Partner with the sales organisation to support GTM efforts
- Proactive and results-driven with 4+ years of experience in B2B marketing, including a strong track record in executing innovative marketing strategies
- Skilled in developing and implementing multi-channel ABM plans to drive awareness, generate leads and support sales efforts
- Experienced in designing and optimising marketing campaigns to maximise performance and ROI
- Proficient in crafting targeted account-based marketing strategies to boost engagement and growth within key accounts
- Adept at collaborating with cross-functional teams to ensure cohesive marketing initiatives and align with local market requirements
- Up-to-date with emerging digital marketing trends, tools and best practices, with a knack for recommending new strategies and tactics
- Excellent communicator with a collaborative mindset, capable of delivering impactful marketing programs and driving regional success
Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you!
What we offer- As our team is based globally, we offer flexible working arrangements
- For our at home workers, a communication allowance towards your monthly internet or phone charges and $1000 towards setting up your home office
- Three extra days of annual leave during our end of year shut down period, parental leave top ups and a community service day
- Wellness allowance to use on anything to support your mental and physical wellness
- EAP with unlimited sessions
- Employee Equity Bonus Plan
- Employee referral program - $2000 when you refer a new team member
- Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
- EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
- The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community
We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.