Paid Media Director

We (and our clients!) consider us experts in: media buying & advertising, creative, SEO, social media management, content, web analytics & attribution, website development, conversion rate optimization and UX/ UI consulting. We use our expertise and skills to help our clients drive fast profi table growth for their business.

Our company culture is one of innovation, diversity and excellence. Most importantly, we genuinely care about each other, which makes working at Orange Line that much better!

About the role

This role is for someone who has spent their career on the tools but is now more focussed on client management, strategy, and success.

If we were to sum up this role in one line it would be: using your experience of the tools in order to lead your team and your clients to success.

• Responsible and accountable for the success and growth of your client patch and your direct reports
• In-platform management and execution
• Representing the agency and your team in day to day communications and servicing of your clients
• Develop an intricate strategy for the client that defi nes investment, channels and targeting
• Research and identify new channels and platforms to achieve business goals
• Provide insight, analysis and guidance to client and team on campaign optimisation and opportunities
• Collaborate with the wider digital teams (SEO, Creative etc.) to eff ectively plan and deliver campaigns in budget to timeline
• Be innovative and passionate in your space and endeavour to mentor and train junior team members
• Set the standard for best practice across all channels and platforms
• Implement continuous test and learns
• Implement team and company processes to help improve overall team eff ectiveness and effi ciency
• Really own your accounts/clients because their success is your success
• Be accountable for the fi nance, invoicing and admin of your clients
• Becoming a leader in the paid media team, both in your own right but also fi tting with the direction of the team/company

• 6+ years experience in the Paid Media space
• 4-6 years of hands-on experience in Paid Search and 2-3 years of experience in Paid Social are crucial for this role.
• Experience with at least one other major marketing channel or platform (e.g. GMP, a programmatic DSP, Facebook Ads, etc.)
• Experience working across multi-channel clients (at least one other channel such as Display, Video, Paid Social, etc.) and experience with e-commerce and lead generation businesses is desirable.
• Knowledge of tracking performance campaigns (Google Analytics, tagging, ad serving, click tracking, call tracking)
• Logical and analytical approach to problem solving
• Eff ective and effi cient working style and approach to management & mentorship
• Take pride in your work and care about the people around you because we are a family oriented agency
• Strong client management and relationship skills

• Awesome offi ce located 15 minutes walk to/from Central Station
• Orange Line is a company that believes in work/life harmony and fl exibility
• Permanent hybrid model with Mon/Wed/Fri working from home and Tue/Thu in the offi ce
• You will receive excellent avenues for learning & development. We set clear goals and milestones: so when we grow, you grow.
• You will work with a mix of brands and industries here in Australia and internationally
• Work alongside subject-matter experts who've been working at that level for years, giving you breadth of knowledge and experience
• Monthly organised social events, like brewery tours, boat parties, cheese making - and maybe you can suggest the next one!
• We are super inclusive and are open to everyone and everything. Have a say in the team, the culture, and the agency as a whole