Sales and Marketing Manager
Employment Type: Full-Time
Employer: Australian Harbour International College (AHIC)
Location: Sydney, Australia
Salary: $85K–$90K + Superannuation
About Australian Harbour International College (AHIC):
Established in 2014, AHIC is a leading vocational education provider offering a diverse range of courses in Education, Health, IT, Business, Construction, and Project Management. With over 1,700 international students enrolled, we continue to grow and expand our global footprint.
As we diversify our student sourcing countries and strengthen our recruitment agency network, we are now looking for a committed Sales and Marketing Manager to drive our long-term growth strategy.
About the Role:
We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our international student recruitment efforts. This role requires a strategic thinker who can develop and execute innovative marketing and sales strategies to expand our program offerings and increase student enrolments.
The ideal candidate will have experience in the international education sector, strong leadership skills, and the ability to manage relationships with education agents and strategic partners globally.
Key Responsibilities: Develop and implement sales and marketing strategies to expand AHIC’s program offerings and market presence.
Manage international student recruitment, ensuring enrolment targets are met.Build and maintain strong relationships with education agents and international recruitment partners.
Ensure compliance with ASQA guidelines, the National Code of Ethics, and immigration protocols in student recruitment.
Lead marketing campaigns across digital and traditional channels (SEO, SEM, social media, print, and events) to enhance brand visibility.
Establish strategic partnerships with local and international institutions to increase AHIC’s global reach.
Organize recruitment events, including open days, webinars, and education fairs across multiple countries.
Analyze market trends to refine marketing strategies and stay competitive in the international education sector.
Lead and manage the sales and marketing team, ensuring recruitment targets align with AHIC’s goals.
Oversee the development of marketing materials and promotional content.
Manage public relations efforts and ensure positive media exposure for AHIC.
Organize Education Agent Familiarization (Fam) Trips to strengthen relationships with key recruitment partners.
Requirements: Australian citizens and permanent residents are encouraged to apply.
A Bachelor’s degree in Business, Marketing, Communication, or a related field.At least 2 years of experience in the international student recruitment market.
Strong understanding of the vocational education sector (preferred).
Proven experience in student recruitment, sales, and marketing strategies.
Strong leadership and team management skills.
Ability to build and maintain global partnerships with education agents and institutions.
Knowledge of ASQA compliance, immigration policies, and ethical recruitment standards.
Expertise in digital marketing (SEO, SEM, social media), event management, and PR.
Excellent communication and negotiation skills.
Strategic mindset with the ability to analyze data and market trends to optimize recruitment efforts.
How to apply: Interested applicants must submit their resume with a valid email address to the online portal.
Only shortlisted candidates will be contacted.