eCommerce Specialist

apartmentfrank green placeSouth Melbourne descriptionContract calendar_month 

About frank green

frank green isn't a person, it's a philosophy. We are frank about living green.

Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. We want to give people around the world the power and desire to make easy, sustainable change.

Your New Role

As the eCommerce Specialist, you will own the end-to-end technical and commercial performance of the frank green Shopify Plus site across all regions. You’ll be responsible for the execution of campaigns with precision, handling everything from backend configuration and testing to performance tracking and real-time optimisation.

Working cross-functionally with Product, Marketing, and IT, you’ll identify and resolve technical issues, and optimise the customer journey to increase conversion and retention.

This role requires deep expertise in eCommerce platforms, data analytics, and systems integrations. You’ll leverage tools such as GA4, Shopify Analytics, and BI dashboards to monitor KPIs, diagnose performance gaps, and inform actionable insights.

Your strong commercial acumen and P&L ownership skills will directly influence digital revenue growth, platform efficiency, and strategic decision-making across the business.

We’re open to considering candidates for casual, contract, or fixed-term opportunities, depending on what best suits the you.

Your Day to Day
  • Collaborate with global stakeholders across IT, development, marketing, and external platform vendors to scope, implement, and optimise high-impact technical enhancements.
  • Lead issue resolution across frontend and backend systems, ensuring scalability, performance, and user experience.
  • Establish and maintain a rigorous UAT, QA, and feedback framework to ensure the integrity and reliability of platform updates, deployments, and feature enhancements across multi-region storefronts.
  • Oversee product lifecycle execution on-site, ensuring accurate product listings, metadata, tagging, and hierarchy for optimal discoverability, SEO performance, and conversion impact.
  • Own customer experience data infrastructure, track, analyse, and translate customer feedback into structured platform enhancements that improve usability, retention, and NPS.
  • Manage CRM and lifecycle marketing workflows with technical precision, briefing, QA, scheduling, and reporting across platforms such as Klaviyo, ensuring seamless audience segmentation and performance tracking.
  • Support performance marketing initiatives by managing asset implementation, tagging, and platform configuration.
  • Drive analytics and reporting by leveraging GA4, Shopify Analytics, and BI dashboards.
  • Deliver technical insights and performance diagnostics across key eCommerce KPIs including traffic, AOV, CVR, bounce rate, and revenue attribution.
What You Need
  • Considerable eCommerce experience in a technically focused role.
  • Deep knowledge of Shopify Plus, including multi-store and multi-region functionality.
  • Experience with key platforms including Klaviyo, Google Analytics (UA + GA4), Yotpo, and CMS tools.
  • Strong understanding of SEO, CRO, tagging, HTML, and general digital infrastructure.
  • Track record of owning campaigns end-to-end with tight deadlines and cross-functional input.
  • Adept at project coordination and problem-solving under pressure.
  • Excellent attention to detail with a user-first mindset and a bias for action.

The Perks:

  • Dog-friendly offices.
  • Staff discounts on frank green products.
  • Learning and development budget to grow your skills.
  • Birthday leave, take the day off to celebrate you!
  • Generous parental leave.
  • Hybrid work environment.
  • Fun, inclusive events and team celebrations.

Our Culture: At frank green, we believe diversity makes us better.

Our team is creative, pragmatic, and driven by the mindset that "anything is possible." We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way.

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