[ref. v04060617] Content Marketing Specialist - Brisbane

Esri Australia is the exclusive local distributor of Esri's world-leading Geographic Information System (GIS) software and a member of the world's largest group of ArcGIS specialists outside of the United States — the Boustead Geospatial Group.

Our technology is shaping the way we work, live and play — today and into the future — creating the world people want to see.

If you have a passion for crafting compelling content that engages audiences and fuels business growth, we want to hear from you.

About the Role

We're looking for a talented professional to join our team and play a key role in developing and executing strategic content marketing initiatives across all our business units.

The Content Marketing Specialist will write a broad range of high-quality, customer-facing content for all divisions of the Marketing group.

In this role, you'll need to be a rising star in three areas:

• Content creation: We want you to tap into your writing and storytelling talents to develop a range of communications assets for marketing initiatives including, in-person and online events, website content, social media posts, blogs, case studies and more.
• Content planning: Working with internal and external stakeholders, you will develop messaging that resonates with target markets and personas. You will also leverage analytics to optimise content performance, reach and effectiveness.
• Communication & collaboration: Partnering with the Communications Manager, you will deliver and implement end-to-end communications plans supporting multiple marketing programs.

About You

You are first and foremost a talented writer and storyteller capable of effectively engaging target audiences.

You also have a knack for research and a proven ability to analyse data and feedback to continuously improve and optimise content.

To be successful in this role, you will need:

• Degree in communications, marketing, journalism, or other relevant business subjects.
• 2+ years’ B2B marketing and communications experience
• Proven experience in writing and editing content across multiple mediums including, copy writing for online, direct mail, case studies and social media. A proven background in SEO/SEM best practices will be highly regarded.
• Superior communication skills with excellent grammar, attention to detail. Strong writing and editing skills with a knack for creating clear, concise and engaging content are a must.
• Strong stakeholder management and interpersonal skills with a proven ability to remain professional under pressure.
• A strong understanding of balancing workflow productivity and output quality coupled with hands-on experience with marketing automation software and/or exposure to the technology sector are an advantage.
• Ability to read, understand and evaluate content performance metrics.
• Positive, collaborative and openly supportive attitude with colleagues is non-negotiable.
• Knowledge of our industry (or a willingness to learn quickly!).
• You must hold current permanent and full-time working rights in Australia.
• Attitude and behaviour align with Esri Australia’s core values.

Why Esri Australia

At Esri Australia, we foster an inclusive, people-centric environment that values both professional excellence and personal well-being. Joining us, you will be provided with:

• Empowered Flexibility: We offer flexible work arrangements to promote work-life balance. New employees are required to attend their local office full-time for the first two weeks to ensure a comprehensive onboarding experience before agreeing to a hybrid model.
• Investment in your Growth: Access dedicated training and development programs, allowing you to continuously upskill and grow in your role.
• Career Advancement: We promote internal mobility, and provide clear pathways for career progression, empowering you to navigate and elevate your professional journey.
• Appreciation and Engagement: Enjoy a range of benefits, including Paid Parental Leave, Employee Reward Gateway, Salary Continuance Insurance, Referral Spotter Fees, Staff Awards, Engaging Events, and much more.
• Performance Recognition: Experience a financially rewarding Profit Share Bonus.

For further details or if you have any questions, please contact our Talent Acquisition team on 1300 635 196 or by mail at careers@esriaustralia.com.au.

Please note that Esri Australia does not accept unsolicited resumes from recruiters or employment agencies.