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• Foot Locker Asia Pacific is looking for a results
• driven leader todrive the transformation of our paid media,search marketing, affiliate marketing and organic social media activities in Australia and New Zealand.

This role is based in Brisbane, Australia.

• Setting performance media budgets and channel strategy for FY2025;
• Leading the offboarding of our incumbent agencies and onboarding our all-new agency;
• Partnering with our agency, brand team and vendor partners (like adidas, Nike and New Balance) on compelling upper funnel campaigns;
• Partnering with our agency and internal teams on all-new dashboards and reporting routines.

The individual will have two direct managers responsible for Search and media campaigns and our organic social community.

Responsibilities:

• Lead a roadmap for transformation of the team inclusive of new agency onboarding, technology adoption, elevated data collection and analysis, and ways of operating.
• Management of agency relationship and performance and relationships with major platforms.
• Journey planning, automation planning and creative/channel optimisation: build optimal full-funnel digital journeys to capture and retain new customers, refine target funnels and optimize creative and channel choices across Australia and New Zealand.
• Campaign insights and brand health reporting: leverage a combination of dashboards and agency/platform commissioned research to ensure the business best understands our consumers, the channels, objectives, creative and placements that make them take action and the incremental revenue opportunities we can pursue.
• Build and leverage vendor partner relationships to demonstrate media success and grow media opportunities and conduct seasonal and year-long media planning.
• Collaborate with the internal brand team on tactical brand campaigns – finessing objectives and creative best practice.
• High levels of collaboration with counterparts in Europe and North America across media, Search, affiliates, Martech and more.
• Accelerate growth through customer widening, diversification and media optimisation.
• Elevate the customer experience by leveraging local social and media channel opportunities and learnings.
• Drive productivity through efficient agency management, smooth brief intake, routine insight generation and ROI improvements.
• Lead our cross-channel attribution strategy and gradual progression away from last-click attribution.
• Leverage the power of our people by bringing the business along on our journey towards improved automation, full-funnel marketing, performance tactics and local customer behaviour and media consumption insights.
• Lead strategies for utilising first-party data within advertising and growing CRM audience through paid initiatives.

Qualifications:

• Deep media & publisher knowledge.
• Leadership experience.
• Experience managing multi-million dollar budgets.
• Experience in change management.
• Previous hands-on experience in key digital platforms including Google Ads, DV360, SA360 and social platform ad management platforms (Meta, Tik Tok, Snapchat & Pinterest) and understanding of their latest products (PMAX, Demand Gen, Advantage Shopping etc)
• Data-driven: able to analyse and optimize campaign performance.
• Strong communicator able to translate complex concepts to wider audiences and pitch for investment opportunities.
• Strong technical skillset including experience with feed management tools, CDPs and automation tools.
• Experience introducing new technologies to teams.
• Ability to translate business goals into actionable digital media strategy and meet KPIs.
• Experience in overseeing a social media manager, content strategy and audience engagement strategy is preferred or a demonstrated passion for organic social.

Benefits:

• Attractive Car Allowance
• Flexible work with WFH arrangements.
• Generous yearly bonus
• Great employee discounts
• Free on site undercover car parking
• Free access to Wellhub
• Access to Employee assistance program