Digital Marketing Specialist
John Hughes Group
Position : Full TimeLocation : Perth WA
Salary : $70,000 - $80,000 a year
About us
John Hughes Group is an iconic WA automotive business spanning 8 new car dealership, pre-owned vehicle retailing, servicing, tyres, batteries, finance, wholesale, and more. It has been in operation for over 55 years and has a strong reputation in the market for customer service and industry excellence.
About the role
In this position, you will plan and lead the digital marketing activities and campaigns across multiple well-known brands. You will be responsible for the development and execution of marketing strategies to support our business objectives.
You will be the driver for the execution of content, communications, and media strategies through all digital channels. Your focus will be split across lead generation, customer retention, and lifecycle marketing.
Key Responsibilities: Ideate, create, and execute digital marketing campaigns to achieve business objectives
Develop and maintain strong internal and external relationshipsBuild, execute, and monitor EDM and lifecycle campaigns
Recommend and drive new initiatives that advance our brands and help improve customer service through communications
Manage ad spend to budget
KPI reporting and stakeholder engagement
Skills and ExperienceRelevant degree-level qualification
At least 1 year of relevant experience
Lifecycle marketing
Performance media (specifically knowledge of Google and Facebook Ad Managers/Meta)
HubSpot (or other automation platform)
Brand & content strategies
CX planning
Copywriting
Strong Excel skills
GA4
If you meet the above criteria please apply now, only shortlisted candidates will be contacted.