Lead Consultant, Digital Analytics
WPP AUNZ–Barangaroo NSW
This is a role at WPP Media which is part of the WPP network.
Job Type: Full-time
Salary:$180,000 - $200,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
ABOUT WPP MEDIA
WPP Media is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, Choreograph. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, WPP Media’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
WPP Media’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with WPP Media’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace.Through modern investment services, we put money against goals that move businesses forward.
ABOUT THE ROLE
The Lead Analytics Consultant is a pivotal role responsible for shaping and implementing our clients' digital measurement strategies. You will draw on your deep expertise in Google Analytics 4, Google Tag Manager, and privacy-first solutions to identify complex analytics challenges and translate them into actionable, robust technical implementations.This role requires a blend of hands-on technical execution and strategic leadership, as you will guide clients, oversee projects, and collaborate with our delivery teams to ensure their data ecosystems empower effective decision-making.
KEY RESPONSIBILITIES
As a Lead Analytics Consultant, you will be responsible for:
Designing and implementing advanced digital measurement solutions: Lead the planning, design, and hands-on implementation of comprehensive data analytics across diverse digital channels and platforms, primarily using the Google Analytics 360/GA4 suite.This includes managing properties, user access, dashboards, and reporting configurations.
Driving GA4, GTM, and Server-Side Tagging Implementations: Execute complex GA4 and Google Tag Manager configurations, including advanced data layer strategies, custom event tracking, and server-side tagging (e.g., Conversion API pipelines).Architecting robust data collection ecosystems: Develop and maintain client-side and server-side "sources of truth" for analytics data, integrating with various technologies such as TMS, CDP (e.g., Tealium, mParticle), and CMS.
Providing expert guidance on privacy-first measurement: Act as a subject matter expert on evolving privacy regulations, cookie deprecation, and browser ID changes, ensuring clients' measurement strategies are future-proof and compliant.
Translating business needs into technical measurement strategies: Collaborate closely with clients to identify core measurement and analytics needs, translating them into detailed technical specifications and actionable implementation plans.
Leading client engagements and project delivery: Oversee the end-to-end delivery of analytics projects, ensuring solutions are robust, scalable, and meet client objectives. This includes working closely with developers and product owners to define appropriate metrics and tracking behaviors for new and existing properties.
Fostering data-driven decision-making: Nurture clients' understanding of the importance of a well-defined and tested measurement strategy, acting as a consultative resource to help them build and optimise their own testing models and attribution frameworks.
Educating and empowering internal and external stakeholders: Provide training and thought leadership on existing and new features/capabilities in Google Analytics and other analytics software, defining roadmaps for long-term customer analytics needs and fostering a culture of data literacy.
Integrating diverse data sources: Understand and deploy integrations between analytics platforms and external data from POS systems, advertising networks, CRMs, location-based tracking, and offline paid media to create a holistic view of customer journeys.
Optimizing processes for efficiency and scale: Identify opportunities to build efficiencies into repeatable processes, driving towards higher effective rates between client value and costs, and enabling global scalability of solutions.
REQUIREMENTS
We are seeking a highly skilled and experienced professional with a proven track record in digital analytics implementation and strategy.
Minimum 5+ years of hands-on experience specifically with Google Analytics (GA360/GA4) and Google Tag Manager (GTM), including advanced configurations, custom implementations, and troubleshooting.Demonstrable expertise in implementing and deploying GA4 and Conversion APIs, particularly within various technology environments such as Tag Management Systems (TMS), Customer Data Platforms (CDP like Tealium, mParticle), and Content Management Systems (CMS).
Strong proficiency in JavaScript for web analytics implementation, custom tagging, and troubleshooting. Ability to read and understand HTML/HTML5 and CSS is also required.Experience in tag architecture analysis and designing robust data flows across diverse digital properties.
Proven ability to translate business requirements into technical specifications for analytics tracking, including relaying technical requirements to engineers for custom code execution.
Experience reading and interpreting API documentation to understand technical requirements for data integration with other platforms.
Excellent analytical, quantitative, and problem-solving skills, with a proven ability to derive actionable insights from complex datasets.
Strong communication and presentation skills, with the ability to explain complex technical concepts and architectural proposals to non-technical audiences and articulate the business value of suggested solutions.
At least 5+ years of overall experience within digital marketing, analytics, and/or web development, ideally gained in a Media agency, Marketing Effectiveness, or Consultancy firm.
Proficiency in using computer applications to manipulate large datasets for analysis, testing, validation, and reporting of public web usage data.
Bachelor’s degree in Computer Science, Management of Information Systems, Mathematics, Statistics, or Economics is preferred.
Passion for working in a fast-paced, demanding, and fluid environment, with a desire to contribute significantly to a growing company.